Preventing the lead agency to bleed agency scenario
(OPINION)
From Lead Agency to Bleed Agency – CEO of MullenLowe SA Sarah Dexter shares her thoughts
Lead agencies can be great. At MullenLowe we’ve held...
Global benchmark in marketing effectiveness to join Ascential’s LIONS Division to amplify offer for...
Effie to join Ascential’s LIONS Division to amplify offer for Marketing and Creative Industries
Ascential plc (LSE: ASCL.L), the specialist events, intelligence and advisory company...
MullenLowe launches 7 Days 7 Ways with Spekko Rice
MullenLowe recently launched a social media campaign for Spekko, called 7 Days 7 Ways. The campaign was a collaboration with twelve influential, energetic foodie...
Six strategies TDMC considers to build customer loyalty
In an era of economic uncertainty and fierce competition for consumer spend, customer loyalty has become a crucial battleground for brands. One way to...
From playtime to progress: The growing intersection of gaming, marketing and social responsibility
Like almost all other mammals, humans learn through play. In the very early stages of childhood, playing with others teaches us vital social skills...
Jacques du Preez Appointed to the World Out of Home Organization Board
Jacques du Preez, CEO at integrated marketing solutions and media group Provantage, has been appointed to The World Out of Home Organization (WOO) board...
Consumers Have Voted – SA’s Most Innovative Products of the Year 2024 Announced
Product of the Year South Africa (POYSA) is proud to announce the 2024 Product of the Year winners.
The prestigious Gala event, which recognises South...
2024 Effie Awards South Africa Judges Announced
The Association for Communication and Advertising (ACA) and Effie South Africa are delighted to announce the Jury for the 2024 Effie Awards. This respected...
Outdoor Network Expands Digital Rotator Network with New Site in George
George is a fast-emerging favourite for affluent South African “semigrators” leaving the likes of Gauteng to work remotely or take advantage of the area’s...
Level Up! Frogfoot to once again support Garden Route Gaming Tournament
Licensed open-access fibre network operator, Frogfoot, and Ring A Nerd will once again be providing internet connectivity for the GO Geek Festival in September.
After...
