The state of social media in South Africa
Richard Lord, Media & Operations Director at media agency Meta Media, says that 2020 proved to be a tumultuous year for advertising. Overnight, budgets...
Influencer marketing is cutting through the content shock of a digital age
Lockdown, the global pandemic and the shift to remote working all accelerated the digital economy. Side-by-side with heightened social media use was an increase...
Why personalisation in digital marketing matters
In 2011, Coca Cola launched its Share a Coke campaign in Australia, which was a personalised campaign with the most common Australian names printed...
ACA announces incoming Board of Directors for 2021/2022 fiscal
The new Board of Directors of the Association for Communication and Advertising (ACA) for the 2021/2022 fiscal was announced at the association’s 74th Annual...
PR – WHAT MAKES IT SUCCESSFUL?
One factor, above all others, is key to making PR successful – partnership.
Any PR programme, be it a once-off project, short-term campaign or long-term...
What Exactly Is Customer Experience?
Understanding customer experience and – more importantly – getting it right can make a massive difference to your business. Our CX experts show you...
2021 Effie Awards South Africa Last Minute Entry Deadline Imminent
The Association for Communication and Advertising (ACA) and Effie Awards South Africa is calling on South African agencies, clients, media partners and start-ups to...
BrandMapp 2021 demystifies pandemic influence on SA shopping landscape
As with every other aspect of life, the pandemic has changed how and when we shop, as well as where and what we buy. ...
The One Club Announces Diverse Jury From 38 Countries For Young Guns 19
Jury includes “Top Gun: Maverick” director Joseph Kosinski
and director and artist Floria Sigismondi.
The One Club for Creativity, the world's foremost non-profit organization recognizing creative...
Brand South Africa kicks off decade celebration with Play Your Part Awards 2021 announcement
It is official! Brand South Africa’s flagship programme, Play Your Part, turns ten this year. The nationwide social movement that was created to inspire,...
