Why ‘candour creators’ are the future of influencer marketing
Many brands have been burned simply by aligning their product with the wrong influencer. Don’t risk alienating your audience by force-feeding them influencers who...
ACA to Host AI in Advertising Forum: Exploring Impact, Innovation, and Industry Readiness
Artificial intelligence is no longer a futuristic concept—it’s here, and it’s reshaping the advertising and creative industries at an unprecedented pace. But beyond the...
6 Trends shaping the future of digital out-of-home advertising in 2025
With programmatic advancements and an increasing focus on omnichannel campaigns, the digital out-of-home (DOOH) industry is rapidly evolving. These six trends offer a glimpse...
5FM Bags station of the year nomination, 14 other nominations and 2 Bright Star...
5FM, SA’s favourite youth radio station, has bagged a Station of the Year nomination, along with 14 further nominations and 2 Bright Star Inductees...
From legacy to innovation: digital transformation at Mediamark
Investing in radical digital transformation has probably been the best decision Mediamark has made. Over the last four years, we’ve seen astonishing efficiency gains that...
Announcing the 2024 Effie Awards South Africa Winners
The 2024 Effie Awards South Africa Gala, held on the 24th of October at The Tryst in Woodmead, Johannesburg, celebrated outstanding marketing effectiveness. Agencies,...
Reigniting the Industry: The ACA’s Bold Path Forward
Sharleen James, Chairperson of the ACA, outlines the association’s bold new direction, emphasising key initiatives such as the formation of industry-specific ‘Tribes’. These efforts...
Effie SA Holds Thought-Provoking Dialogue on the Effectiveness of Influencer Marketing
Effie Awards South Africa recently hosted an insightful dialogue at Discovery HQ in Sandton, focused on the evolving role of influencer marketing in achieving...
Entries for the 2025 Product of the Year South Africa Programme are Open
Entries for the 2025 Product of the Year South Africa Awards opened on 2 September, with brands being encouraged to submit their entries and...
Preventing the lead agency to bleed agency scenario
(OPINION)
From Lead Agency to Bleed Agency – CEO of MullenLowe SA Sarah Dexter shares her thoughts
Lead agencies can be great. At MullenLowe we’ve held...
