How strategy, planning and people enabled us to create a world-class media business.
A decade ago, print media faced an existential crisis. Across the spectrum - from the media itself, advertisers, futurists and employees to our shareholders...
One Profession. One Voice. Association for Communication and Advertising (ACA) announces broader, more inclusive...
In November 2020 the Association for Communication and Advertising (ACA), the official representative body for the Communications and Advertising profession in South Africa launched...
Customer. Customer. Customer. The mantra for 2022 success
In a world defined by inconsistency and uncertainty, customer service remains a consistent certainty, says Wynand Smit, CEO of INOVO
The Salesforce State of the...
The best of both worlds how to get the most from inhouse and external...
With advertisers, particularly retailers, allocating a larger share of their ad spending to digital channels, many are debating how they can best access the...
What makes serious games seriously good?
The term “serious game” may well read as an oxymoron – isn’t a game by its very nature meant to be fun and playful...
Five digital marketing trends you need to know in 2022
The good news is: the digital marketing revolution is far from over and it’s providing new and exciting opportunities for marketing professionals to raise...
Intelligent orchestration and the 3D customer: Customer engagement trends for 2022
Businesses' interactions with their customers have changed dramatically over the last couple of years. And as a result of this shift, businesses have been...
16 tips for developing a strong business strategy
Whether you’re leading a business or a business unit, or working as a freelancer, mastering business strategy is key to your success. And the...
How are product innovation and innovation in technology helping in the quest for digital...
According to the Salesforce 7th Edition State of Marketing report, the global pandemic has caused 86% of marketing organisations in South Africa to adopt...
The Play Your Part Awards 2021 open entries for Innovator of the Year award
Innovation has been dubbed the "engine of growth and development" globally and for many countries that are working to remain competitive, improving innovation and...
