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Kolisis call for fresh thinking after “a time of mayhem”

“We need to listen to what people dealing with challenging circumstances really need,” says Rachel Kolisi, co-founder of the Kolisi Foundation. This and other...
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Sign up and catch the digital audio revolution in Africa

A series of online conferences demystifying the digital audio revolution and how to use it to build brands in Africa has just launched. in_Broadcasting, a...
Sharon-Mukwevho-Everlytic

5 Black Friday Online Marketing Ideas to Boost Your Revenue

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It’s no secret: the pandemic has affected the way we do things and Black Friday has been no exception. To add to that, the...
Five ways to ensure an influencer marketing campaign goes viral

Five ways to ensure an influencer marketing campaign goes viral

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Big brands used to tell us what was cool. Today, consumers expect brands to be more human. In fact, the higher a brand’s emotional...
Bridget Fury, Interim Head of the SA Future Trust

SA Future Trust Brand Film Celebrates The Tenacity of SMMEs

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Integrated campaign and inspiring brand film champions small businesses The South African Future Trust (“SA Future Trust”) is shining a spotlight on the resilience of...
Candice Lee Reeves, Senior Digital Copywriter

Understanding customer-centric content marketing for better email engagement

Email marketing is something most businesses are doing but few get right. Often, this causes frustration because responses are low, or customers simply ignore...
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Winners of first ever Effie Awards South Africa Announced

The most effective marketing communications campaigns of the past year were announced on the 14th October 2021 at the first Effie Awards South Africa...
Marketing Achievement Awards now open for entries

2021/2 Marketing Achievement Awards now open for entries

Strategic marketing means business. This is not rhetoric, but a potent statement of intent that speaks to the potential of strategic marketing as a...
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Raise your hand if you like video games!

Isabel Smit Implementation Planner at The MediaShop looks at the evolution of the now multibillion dollar video gaming industry. I’ve recently watched a video on...
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Tickets for Effie Awards SA Gala and Summit on sale

The Association for Communication and Advertising (ACA) and Effie Awards South Africa have announced that ticket sales have opened for the first Effie Awards...
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