Optrex announces its celebrity ambassador Pearl Modiadie
Pearl Modiadie, TV host, radio DJ, TV producer, businesswoman, events MC and actress, has just announced yet another role as the celebrity ambassador for...
SA company a global top 20 ‘most promising CEM solution provider’
Syenap, a leading analytics solution provider for customer experience management, is the only South African company to be selected as one of the ‘20...
The business value of “cool”
The word “cool” is something which brands can sometimes have an uncomfortable relationship with – it’s viewed as an aspirational value, but there’s the...
MEA Markets Magazine Announces Winners of the 2017 MEAM South Africa Awards.
United Kingdom, May 2017- MEA Markets magazine announces the winners of the 2017 MEAM South Africa Awards.As an ever expanding and evolving country, South...
Coolest deodorant brands in SA: PLAYBOY & PLAYGIRL
South Africa’s youth have decided: Playboy and Playgirl are the coolest male and female deodorants in the country. This is according to the annual...
Jacaranda FM #moremusicyoulove – how to pull off a world first
Jacaranda FM revealed its new “More Music You Love” positioning with a world first in radio: the first ever radio simulcast live lip sync...
South Africa’s township residents are driven by a sense of social duty and a...
New GfK research reveals how brands can connect with people in townships by aligning with their values The top personal value that motivates consumer...
Halls Own The Moment
Stuck at the shops with no escape? #OwntheMoment this weekend with Halls Air We’ve all been stuck in annoying situations,...
South Africa’s number one township brands to be revealed soon
A large portion of the South African population lives in a township. These Kasi dwellers have significant spending power and as a marketer, it...
HIM, HER and ME – A short film by Siemens
A purposeful shift away from corporate storytelling to create relatable human moments • The film format has drama, comedy and the obligatory plot twist...
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