Improvements to the 2017 MOST Awards survey
The MOST Awards is a much anticipated annual celebration of excellence in service delivery in the media sector. This year the winners will be...
Marketing in a Technical Recession
Why brands should advertise in the mall environment One of the burning issues at the moment is that we are in a technical recession....
ProActive™ implements tactical campaign for Kellogg’s Granola
ProActive™ recently implemented a highly targeted campaign for new product Kellogg’s Granola. The campaign ran in the top muesli selling stores across KwaZulu-Natal, Western...
How Top Brands Use Social Media: Facebook, Twitter and Instagram
The use of social media is very rampant today. Millions of people are getting crazy over these social networking sites like Facebook, Twitter, and Instagram. It is...
Some Millennials are Managers
Entering into a new professional work space as fresh out of varsity Millennials, we often overflow with enthusiam and childlike excitement in our new...
Insights into wealthy South African’s reading habits
As part of The Publisher Research Council's (PRC) ongoing research into reading behaviour, the habits of those with the greatest amount of disposable income...
5 ways for health & wellness brands to win on Instagram
A new generation of celebrities are teaching brands a great deal about how to generate content consumers engage with. It’s not enough to simply...
Mall Ads™ implements campaign for Kids Boutique
A bespoke children’s clothing shop, Kids Boutique, engaged Mall Ads™ with the aim of creating brand awareness amongst the shoppers at Mall @ Reds....
Gullan & Gullan – How ripe are your leads? Ready to be converted?
How marketing automation empowers B2B and B2C brands to take conversions to the next level. ...
The Publisher Research Council (PRC) gears up for a busy year.
The Publisher Research Council (PRC) was created to meet the needs of fast changing reading behaviour across both traditional and digital reading platforms and...
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