Social media is a reputational channel and should no longer be managed by junior...
A few years ago, a string of opinions and articles written by the so-called social media experts surfaced proclaiming that organisational social media platforms...
Two Vega students scoop all-Africa award
Vega School students Robyn Phillips and Azra Kazi have received Golden Muses at the PromaxBDA Africa Awards for their campaign: ‘Brave is Sexy’. The...
The Marketer of The Future
Traditional media has tremendously evolved over the past few years. The face of marketing has changed and there is an art to appealing to...
FPB to partner with the hawks, Facebook, Google SA and other key partners to...
The Film and Publication Board (FPB) is excited to partner with the Hawks, Facebook, UNISA, Google SA and Media Monitoring Africa, in the North...
MOST loyal sponsors
The MOST Awards is a much anticipated annual celebration of excellence in service delivery, knowledge and innovation in the media sector. This year the...
Turkish Airlines – Yet Another Award.
(Cybertorial) Yet another award to Turkish Airlines on Advertising. The global carrier has been awarded the Gold Epica Awards Prize. (UPDATE: The spots...
Trumped election or just good marketing?
While the world is shocked by the Trump presidential election win, Gill Randall, Joint CEO at SPARK Media believes that we have witnessed one...
What makes an icon?
(Opinion) What do a controversial singer, a boxer and an archbishop have in common? The answer is not the punch line to a comedy...
Vega Students win two Silver Pendorings
(Webtorial) Vega students win two Silver Pendorings With five Vega School students listed as finalists in the 2016 Pendoring Awards recently held at the...
Google’s new algorithm may be called Fred – here’s what you need to know
Every year, Google changes its search algorithm around 600 times. While most of these changes are insignificant to advertisers and brands, occasionally there are...
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