Debonairs Pizza’s determination to weave good-hearted, family-style humour into its advertising has paid off with a top spot on Kantar Millward Brown’s Most-Liked television commercials list for the third quarter of 2016.
Taking pole position on the list is ‘Gogo Crammed Crust’, created by FCB Joburg and shot at a popular picnic spot for Joburgers, Rhodes Park.
The agency has a proud reputation for regularly featuring on these most-liked lists, which are compiled by polling South Africans using a proprietary system. Another of its ads, ‘Magician’ for Coca-Cola, slotted in at position 4 on the Q3 list.
“We’re thrilled with our Number One position, as it proves that we’re doing a great job at connecting with everyday South Africans, Debonairs Pizza’s key target market,” said FCB Joburg Joint Chief Creative Officer, Jonathan Deeb.
“Not only does the ‘Debonairs Pizza Way’ speak to customers in a manner that resonates with their hearts and minds, it reflects a critical human truth; sharing an occasion time with family and friends is enjoyable. In this instance, we were also capitalising on a heritage truth – South Africans love a meal ‘crammed’ with meat. It all came together perfectly. Well done, team.”
