“In the past we looked to the West and the East for inspiration and prosperity. But now, I look back home to Africa, a vibrant continent full of passionate people with pride and raw energy. And now we have something much more powerful: ambition and belief. When I look at Africa I see wonderful possibilities for everyone. Africa is the future. Discover Africa with us.” This is what international footballing legend Didier Drogba has to say about his own continent, in the latest Turkish Airlines advertising campaign. This time, the campaign is totally focused on Africa.
The campaign showcases Turkish Airlines’ continued commitment to Africa, with the airline, now flying to 51 destinations in 33 countries across the continent. Kenan Ince, General Manager for Turkish Airlines in South Africa, says, “Our investment in Africa has been a strong element of our strategy especially in recent years. Didier Drogba’s words summarize our reasons for our continued expansion into the continent. Turkish Airlines sees a bright future for Africa, and since we support emerging economies we’ll continue to offer competitively-priced travel to more destinations in Africa than any other airline.”
As Drogba himself said in a post about the campaign on Facebook ‘In the past Africa was shown as synonym of poverty & war, today Africa is showing a different face. Investors keep coming, startups are created, entrepreneurs stand out and many of our countries are emerging. Africa is the destination; Africa is the future.’
“In this film we aim to reflect these sides of Africa with Didier Drogba. Turkish Airlines’ ambition is to demonstrate the current developments in Africa in business, culture, arts, technology and more which prove the continent’s obvious progress bursting with endless opportunity” said Mr. Ince.
The advert was first aired during the Africa Cup, on January 23rd, and can be viewed below:
About Turkish Airlines:
Established in 1933 with a fleet of five aircraft, Star Alliance member Turkish Airlines is a 4-star airline today with a fleet of 334 (passenger and cargo) aircraft flying to more than 296 destinations worldwide with 247 international and 49 domestic. According to the 2015 Skytrax survey, Turkish Airlines was chosen as “Europe’s Best Airline” for the fifth and “Best Airline in Southern Europe” for the seventh consecutive time. Having won in 2010 the world’s “Best Economy Catering Service”, in 2013 the world’s “Best Business Catering Service”, and in 2014 “Best Business Catering Service” awards, Turkish Airlines was awarded the world’s “Best Business Class Lounge Dining” and “Best Business Airline Lounge” prizes in the 2015 Skytrax survey. More information about Turkish Airlines can be found on its official website www.turkishairlines.com or its social media accounts on Facebook, Twitter, Youtube, Linkedin, and Instagram.
About Star Alliance:
Turkish Airlines is a member of Star Alliance, which provides a worldwide transportation, recognition and services for those traveling internationally, and which was established as the first global airline alliance in 1997. The airline companies, being the members of Star Alliance that is deemed worthy of numerous awards, including “Market Leadership Award” by the Air Transport World and “Best Airline Alliance” by the Business Traveller Magazine and Skytrax, are as follows: Adria Airways, Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Avianca Brazil, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Portugal, Turkish Airlines, THAI and United. Currently, Star Alliance members operate more than 18,450 flights to 1300 airports across 190 countries daily.
