Primedia Outdoor and the AAA School of Advertising are pleased to announce a partnership that will help to bolster education in the extended media and advertising industries of South Africa.
The partnership will result in four students from disadvantaged backgrounds being granted scholarships for full time study (up to three years) commencing in 2018, at the prestigious AAA School of Advertising. Students will be able to apply for either a BA in Marketing Communication or BA in Creative Brand Communication degrees. The school offers students the opportunity to become innovators of the future by learning from today’s legends in the advertising, marketing and communications industries.
The partnership also means that staff members of Primedia Outdoor can upskill or refresh their talents by attending short courses that range from Analytical and Financial Decision Making to Creativity and Problem Solving.
“We are passionate about education,” says Peter Lindstrom, Executive: Sales and Marketing at Primedia Outdoor. “This is why we are proud to partner with the AAA which has an excellent reputation for turning out graduates who are smart, capable and industry ready.”
“In the past we focused our CSI on providing school bags and stationery to selected schools, but have shifted our focus to increase the sustainability of our efforts, which now include food gardening and our partnership with AAA.”
Executive Dean and Head of the AAA, Professor Krishna Govender says: “At the AAA we pride ourselves in providing students with degrees and diploma courses that deliver real world skills. This partnership further entrenches the AAA as the Birthplace of Brilliance, where future industry leaders are born. It also cements our involvement with the broader marketing and communications industry, not only through formal programmes, but through active and effective industry involvement. We look forward to welcoming the successful bursary recipients to our school. Applications for the bursaries open in September. For more information please email bursary@aaaschool.ac.za or contact the Campus Registrar’s office on (011) 781 2772.
About Primedia Outdoor
Primedia Outdoor is one of the leading outdoor advertising media specialists operating within Sub Saharan Africa, with over 2980 billboards in South Africa and 4 373 faces located in 11 other countries across the continent.
Primedia Outdoor offers exposure across a mix of media types, including high end digital signs, airport advertising, freeway and suburban spectaculars and street furniture, as well as static advertising and video walls in malls. Their portfolio dramatically expanded in December 2014 with a major acquisition in Zambia and Zimbabwe. Primedia Outdoor provides flexible coverage across the entire socioeconomic spectrum, targeting cosmopolitan consumers in major urban areas through to those living in rural communities.
