Facebook announces updates to increase transparency for advertisers and increased choice in buying options for video ads on Facebook, Instagram and across Audience Network.
· Transparency for Partners:
o In the coming months we will provide more impression level data to marketers.
o We are committing to an audit with the Media Rating Council (MRC.)
· Video Buying Options: Later this year, we’ll provide advertisers with three new buying options for video ads across Facebook, Instagram, and Audience Network: completed view buying, two-second buying, and sound-on buying.
o Completed-view buying: advertisers will only pay for video ads that have been viewed in their entirety, for any duration up to ten seconds.
o New two-second buying option is compliant with the MRC video standard, where at least 50% of an ad’s pixels are in-view for two continuous seconds or longer.
o Sound-on buying: gives advertisers the ability to specify they want to pay for sound-on video views.
You can find the blog post here
