FNB has received global recognition as one of the world’s most powerful banking brands, ranked 4th in the banking category of Brand Finance’s Brand Strength Index (BSI) for 2017.
According to Brand Finance, BSI analysis is based on marketing investment, brand equity (the goodwill accumulated with customers, staff and other stakeholders) and the impact of those on business performance.
FNB CEO Jacques Celliers says they are delighted to be globally recognised as one of the most powerful banking brands. “Beyond the evocative and powerful imagery of our brand is the primary focus on exponential helpfulness and innovation. We strive to meet our individual and business clients’ unique needs in the most relevant and convenient way, and we believe that digital is a major conduit on this journey.”
Over the years, FNB has cemented its position as a digital banking pioneer and is currently the only South African bank that offers customers a FNB branded phone and a branded SIM which is fully integrated with its world-class Banking App.
“Consumers and business clients want so much more from their banks and they expect services to be delivered with extreme ease and accessibility. We spend considerable effort to ensure that our solutions address a range of customer needs,” adds Mr Celliers.
Mr Celliers says one of the key contributors to their brand prominence and superior solutions is FNB staff’s commitment to continuous innovation. “We reward our teams for unique and commercially viable innovations. This enables us to challenge conventions while establishing a distinct market position and this global recognition validates that we are on the right path.”
