Marketing-Achievement-Awards-at-Sun-City-Super-Bowl-on-the-27th-of-June-2019
Marketing-Achievement-Awards-at-Sun-City-Super-Bowl-on-the-27th-of-June-2019
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The winners of the inaugural Marketing Achievement Awards (MAA) have been announced, at a prestigious gala dinner at Sun City which was held on the 27th of June 2019.

There was much celebration as South Africa’s top marketers came to the stage to be acknowledged for the excellent marketing strategies they created for the world-class campaigns that were showcased at this event.

Francois Viviers, Executive: Marketing and Communications at Capitec Bank, won the Marketer of the Year Award 2019, which is a category with nominated entries.

Heidi Brauer, Hollard Insurance CMO and chairperson of the Marketer of the Year sub-committee, says: “Viviers is completely deserving of the Marketer of the Year award, for marketing leadership consistency, and a track record of solid business results. He is an inspirational marketer who really understands that marketing is both science and art by harmonising gut and experience with data. His role within Capitec is both wide and deep, but it is his meticulous attention to detail and understanding of people that really sets him apart.”

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See the full list of winners and finalists for campaign categories below.

Brand and campaign

Agency partner

Category

Award

Agrinet for Beyond Agriculture

 

Vaimo

 

Excellence in Brand Marketing (B2B)

Winner

Innovative Solutions Group for Innovative Staffing Solutions

PR Worx

Excellence in Brand Marketing (B2B)

Finalist

Volkswagen SA for The People’s Car

Ogilvy SA

Excellence in Brand Positioning

Winner

AVBOB for The AVBOB Poetry Project

BRAND et al

Excellence in Brand Positioning

Finalist

FNB for It Takes a Bank that Does More to Help Your Family

BrandTruth//DGTL

Excellence in Brand Positioning

Finalist

MINI for Creative Club

John Brown Media South Africa

Excellence in Brand Positioning

Finalist

Pick n Pay for Glass Act Series

John Brown Media South Africa

Excellence in Brand Positioning

Finalist

Cadbury for Remarkable Regift

Ogilvy SA

Excellence in Integrated Marketing

Winner

Edcon for JET Manny

Joe Public

Excellence in Integrated Marketing

Finalist

Pick n Pay for Fresh Content

John Brown Media South Africa

Excellence in Integrated Marketing

Finalist

P&G for Ariel, making the impossible, possible

MediaCom

Excellence in Integrated Marketing

Finalist

Suzuki Motor Corporation for Suzuki Inbound

Penquin

Excellence in Integrated Marketing

Finalist

Nando’s for 30th Birthday Bash

Sunshinegun

Excellence in Internal Marketing

Winner

Road Accident Fund #AlwaysRemember

Flow Communications

Excellence in Internal Marketing

Finalist

Nando’s for Grillers’ Challenge

Sunshinegun

Excellence in Internal Marketing

Finalist

AB InBev for Carling Black Label #NoExcuses Soccer Song for Change

Ogilvy SA

Excellence in Marketing Innovation

Winner

Edcon for JET Manny

Joe Public

Excellence in Marketing Innovation

Finalist

The Merck Group for Merck Consumer Health Neorobion

Ogilvy SA

Excellence in Marketing Innovation

Finalist

Kimberly-Clark South Africa for Huggies – The World’s Most Innovative Product Demo

Ogilvy SA

Excellence in Marketing Innovation

Finalist

Suzuki Auto South Africa for Suzuki Inbound

Penquin

Excellence in Marketing Innovation

Finalist

Aurecon for Aurecon Visual Contracts

n/a

Excellence in Marketing Innovation

Special Mention

Sasol for #Limitless

Levergy

Excellence in Purpose Led Marketing

Winner

Anglo American for Makarapa City

Ogilvy SA

Excellence in Purpose Led Marketing

Finalist

Nando’s for PERi-Farms

Sunshinegun

Excellence in Purpose Led Marketing

Finalist

Toyota for Toyota Rush – Live That Rush Life

FCB Johannesburg

Excellence in New Product or Brand Launch

Winner

Anglo American for Makarapa City

Ogilvy SA

Excellence in Reputation Management

Winner

Yoco for Yoco: For the Sales

Yoco

Excellence in Resourceful Marketing (Limited Budget, Unlimited Idea)

Winner

Edcon for JET #JETLOVEYOURSELF

Joe Public

Excellence in Resourceful Marketing (Limited Budget, Unlimited Idea)

Finalist

MARS for Royco – Let’s Eat with Siphokazi

MediaCom

Excellence in Resourceful Marketing (Limited Budget, Unlimited Idea)

Finalist

P&G for Gillette Venus #MovesLikeNoOther

MediaCom

Excellence in Resourceful Marketing (Limited Budget, Unlimited Idea)

Special Mention

AB InBev for Castle Lager #SmashTheLabel

Ogilvy SA

Excellence in South African Resonance Marketing

Winner

P&G for Ariel, making the impossible, possible.

MediaCom

Excellence in South African Resonance Marketing

Finalist

MARS for Royco – Let’s Eat with Siphokazi

MediaCom

Excellence in South African Resonance Marketing

Finalist

AB InBev for Carling Black Label #NoExcuses

Ogilvy SA

Excellence in South African Resonance Marketing

Finalist

Nando’s for #rightmyname

M&C Saatchi Abel

Excellence in South African Resonance Marketing

Finalist

Sasol for #Limitless

Levergy

Excellence in Strategic Sponsorship Marketing

Winner

FNB for Springboks from Grassroots to Greatness

BrandTruth

Excellence in Strategic Sponsorship Marketing

Finalist

Audi for Audi Proteas

Levergy

Excellence in Strategic Sponsorship Marketing

Finalist

New Balance for New Balance Proteas

Levergy

Excellence in Strategic Sponsorship Marketing

Finalist

Investec for The Art of Investec

Ogilvy SA

Excellence in Strategic Sponsorship Marketing

Finalist

Pernod Ricard for Sun Met presented by G.H. Mumm

Playmakers

Excellence in Strategic Sponsorship Marketing

Finalist

 

Finally, the biggest award of the night presented by Johnny Burger, the Chairman of the South African Hall of Fame powered by Samsung, was to induct Archbishop Emeritus Desmond Tutu into the South African Hall of Fame.

Yvonne Johnston, chairperson of the Marketing Achievement Awards Council says: “The calibre of the entries was exceptional and the judges had a tough time selecting the best of the best from the work submitted. There were 480 entries, which is remarkable for the inaugural year.

“These winners set a high benchmark for the industry and raise the bar for local marketers. These are the people who bring the art and science of marketing to life. They keep disrupting to stay ahead of the pack.”

The judges followed a rigorous and methodologically-sound adjudication process to ensure that the process was fair and robust.

Fascinating insights were shared and there was lively discussion at the Marketing Achievement Summit with the theme “Future-proofing marketing” that took place earlier today. The topics explored included the future of marketing and communications; how to build a brand across Africa’s diverse countries; how to market with meaning and purpose; how to manage your brand’s reputation in an “always on” communications landscape; and how to build Brand South Africa in a way that stimulates growth.

See pictures and posts from the event on the MAA social media platforms:

Full links:

Marketing Achievement Awards:

https://www.marketingawards.co.za/

Marketing Achievement Summit:

https://marketingsummit.co.za/

About the Marketing Achievement Awards

The South African Marketing Achievement Awards celebrate excellence in the science and art of marketing. The awards recognise and reward successful marketing initiatives and thought leadership in the South African marketing industry.

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