FCB Joburg has developed a new television commercial for Famous Brands’ Debonairs Pizza that breaks through the ‘cell phone barrier’.
A household name for 26 years and the leading quick serve restaurant in the pizza market, Debonairs Pizza has loyal fans across a broad consumer segment including males and females of all races between 25 and 49 years of age, who are either single, co-habiting, or who may have young families.
‘The Catch-Up’ – which promotes the Smokin’ BBQ Triple Decker® – is flighting on SABC, ETV and DSTV channels until June 12 this year. There is a 45-second versions as well as 30- and 20-second cut-downs.
Conceived by FCB Joburg’s team of Creative Director Greg Cameron, Art Director Kamohelo Morgan and Copywriter Kgaugelo Mokgehle; it was shot under the direction of Executive Creative Director Ahmed Tilly at the Johannesburg & Media Film Services by Boufant and Hungry Films.
“Our new TVC deftly demonstrates that the Smokin’ BBQ Triple Decker® is guaranteed to bring joy to any get together, even one where faces are lit up by cell phone screens,” explained Marketing Executive Toni Joubert.
“The Catch-Up shows four friends conversing face-to-face once their Smokin’ BBQ Triple Decker® arrives instead of posing, posting and surfing … but not before they’ve snapped a shot of the smoking hot meal to share on social media,” she quipped.
Credits:
Client: Famous Brands
Brand: Debonairs Pizza
Marketing Executive: Toni Joubert
Creative agency: FCB Africa
Business Unit Director: Mogani Naidoo
Group Account Director: Sarah Rae
Account Executive: Kaylyn Naicker
Executive Creative Director: Ahmed Tilly
Creative Director: Greg Cameron
Copywriter: Kgaugelo Mokgehle
Art Director: Kamohelo Morgan
Strategic planner: Stuart Sims
TV production: Vanessa Borthwick
Media planners: Jedd Cokayne – The Media Shop
Production companies: Boufant and Hungry Films
Directors: Thabang Moleya; Ian Difford
Editor: Tessa Ford
Post-production: FCB Film
