PENMAC is said to be the leading business of its kind in Africa. Specialising in brainstorming, planning and execution of applications which require audio visual and interactive content. More specifically for exhibitions, product launches, conferencing and visitor experiences across the board. Together with PENMAC’s expertise, worldwide industry leading brands and technology are merged for the best possible result. Awe inspiring audio visual and interactive content that has been said, “Will leave your viewers begging for more”.
A little about PENMAC
Boasting 17 years of industry experience PENMAC say that it has refined their product offering to include consultation and design of stage layout, screen construction, technical layout and manufacturing consultation. Hardware and software supply which according to PENMAC are core to its solutions which often include content production and project management.
An event to be remembered.
Naturally PENMAC have helped implement a number of different shows over the years. One of which stands out to Adcomm, is the Gearhouse LED set done for the Bidvest Awards Gala Dinner in 2015. The event enthralled a 3500 strong audience with a Broadway-inspired theme and a magnificent set featuring 1001 LED panels. The visuals were managed by the new version of Dataton’s WATCHOUT multi-display production and playback system. Yes you read that right, 1001 LED panels!! We are definitely impressed.
Extracted from an article on PENMAC’s website it reads, “In keeping with the event in recent years, the production team for 2015 was once again headed by Executive Producers & Creative Directors Debbie Rakusin and David Bloch, who are always given the same mandate by charismatic Chief Executive of Bidvest, Brian Joffe: to come up with an innovative, captivating, boundary-pushing show.
That mandate was answered by one of the most spectacular and technically advanced shows ever mounted for the Bidvest event. The amazing stage set comprised of 1001 LED panels providing all the backdrops, scenery and virtual environments necessary on a set which never physically moved.
Technically, the entire set was controlled and visual content managed by Dataton WATCHOUT 6. Marcel Wijnberger, AV engineer at Gearhouse Splitbeam, explains why: “We chose WATCHOUT 6 for a few reasons, the main one being the time-line based production control. The new Virtual Displays in WATCHOUT 6 was an indispensable feature given the number of LED screens that needed to be controlled. Time-code tracking – a previous feature of WATCHOUT – enabled the entire technical team to lock together as one production. For this set we used two display machines and a production machine all with a fully independent, switched backup display network.” The full article can be read here.
Adding to quality over quantity.
To get the quality results that are expected from audio visual implementation into a product launch or end of year function. PENMAC have also opted to offer the opportunity for you to work together, side by side in planning and implementing the project. As we know for ourselves, coming up with fantastic ideas is one thing. When it comes to practically bringing these ideas to life, it can prove to be quite the challenge, if not virtually impossible.
Put simply by Malcolm Finlay, Managing Director of PENMAC, “PENMAC will guide your brainstorm session and by applying ten plus years of experience in staging unconventional audio visual concepts. We are well positioned to advise on Can, Can’t and How. A complete technical functional specification is the final goal from which your technical staging supplier will work to provide accurate costing and thorough event preparation”.
Let PENMAC show you their 3D – Stereoscopic presentation of who they are and why they should be working with you. According to PENMAC, 15 minutes in your boardroom is all it will take. Give them a date and time that suites you on av@penmac.co.za.
You are welcome to visit their website www.penmac.co.za for more information. You can also give them a call on 011 476 2066 and let us know the turnout. Adcomm is quite sure you will be as impressed as we were.
