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As part of the promotion for its 75th birthday, the Afrikaans radio station, Radio Sonder Grense (RSG) has used Primedia Unlimited’s media platform brandyourcar.com as one of the media solutions to promote its brand to current and potential listeners.
Brandyourcar.com head of sales, Jeff Ostrom says, “The radio station is creating a younger, more approachable brand for the Afrikaans community and the cars used by our company give the station the edge it needs to do this.
The campaign, which began in September, runs through to November 2013, targeting LSM 6-10, mainly Afrikaans speaking consumers from traditional Afrikaans suburbs in Johannesburg, Cape Town and Pretoria.
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