Blush+Blow, a brand that was established with the help of South African advertising agency, Creative Zoo Advertising (CZA), is taking Londoners by storm. Joburg-based CZA designed the upmarket beauty salon’s brand and visual identity which has been so well received that it has contributed to Blush+Blow being featured in a review by The Telegraph of the best beauty salons around the UK and has been voted as one of the 10 most Instagram-able beauty salons in the UK.
The salon was founded by South African Bridget O’Keeffe, makeup artist, beauty blogger and entrepreneur in London last year. Director at CZA, Bjorn Annegarn says they assisted O’Keeffe in the metamorphosis of her vision from an idea into a brand with a visual identity to match the essence of the experience she wanted to create at Blush+Blow.
Annegarn says, “CZA was able to create a unique brand identity in the market not only through a bright colour palette and fun playful iconography but also through the mechanisms used to create interest during the launch phase of Blush+Blow.”
He adds, “By gaining an in-depth understanding of Bridget’s business we’ve been able to anticipate her marketing needs and contribute to refining the customer experience by giving her the tools she needs to create a world class experience. Technology has meant that despite the distance between CZA and Blush+Blow we’re still able to work closely with Bridget and ensure her needs are met”.
O’Keefe says that it was a pleasure dealing with fellow South Africans in the formation of her brand, “The CZA team understood the vision I had for my salon from the get go and their meticulous design has been carried throughout, from the website to the signage inside the salon. I’m very proud of the accolades already awarded to Blush+Blow. Let’s hope this is just the beginning of great things.”
