After travelling a long and successful journey together, spanning over 10 years, award-winning advertising agency, The Jupiter Drawing Room (Cape Town) and Windhoek Beer have decided to part ways.
Together the agency and client partners have built a strong strategic and creative platform for the Windhoek Beer brand, which has contributed to the success of the brand over the years.
Some of the key milestones achieved during this partnership include; the pan-African campaign that featured renowned footballer Didier Drogba, which assisted in unlocking the African market. The jewel in the crown – winning a Cannes Lion (and a gold and two silver Loeries) for the interior design branding solution developed for Windhoek’s flagship taverns. And the latest ‘Don’t Compromise’ campaign which launched with a beautifully crafted TVC taking consumers back in time and reinforcing Windhoek Beers don’t compromise promise.
“We’d like to thank The Jupiter Drawing Room Cape Town for the incredible knowledge, creativity and passion they have shown during our partnership. They have embodied Windhoek Beer’s Don’t Compromise message at every step and have always given 100% effort in helping to propel the Windhoek Beer brand forward and entrenching it in consumers’ hearts and minds,“ says Dana Katz, Windhoek Beer Marketing Manager.
This sentiment was echoed by Kevan Aspoas, CEO of The Jupiter Drawing Room (Cape Town). “Our work started with the legendary Louis Gossett Jnr ‘Real Men Don’t Drink Pink Drinks’ campaign. Together we celebrated ‘Men Made of the Right Stuff’, and created a Pure Beer Society. Over the years we helped people choose ‘100% Pure Beer, no other stuff’, through telling a ‘Don’t compromise’ brand story which highlights Windhoek’s beer brewing process using superior ingredients.”
“Any agency and client relationship is about great partnerships and we wish the brand team’s new agency and the Windhoek Beer team all the best for their future relationship. We hope they enjoy much success,” he concluded.
Windhoek Beer is currently concluding its pitch process and will be announcing its new agency partner in due course.
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About Windhoek Beer
100% Pure Beer, brewed to the purity standard of the Reinheitsgebot (the original German Beer Purity law) for nearly 100 years: malted barley, hops, water…that’s all. This is what makes Windhoek 100% Pure – and it is a brewing ethos that Windhoek brew masters stick to, without compromise. It’s an ethos that stands for an unwavering commitment to quality in Windhoek Draught, Windhoek Lager and Windhoek Light.
NOT FOR SALE TO PERSONS UNDER THE AGE OF 18. DRINK RESPONSIBLY.
