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Book your Effie Awards 2022 events tickets now

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Tickets for the 2022 Effie Awards events are now on sale and the  Association for Communication and Advertising (ACA) and Effie South Africa encourage...
Tasmia-Ismail---General-Manager-Adspace24

How strategy, planning and people enabled us to create a world-class media business.

A decade ago, print media faced an existential crisis. Across the spectrum - from the media itself, advertisers, futurists and employees to our shareholders...
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One Profession. One Voice. Association for Communication and Advertising (ACA) announces broader, more inclusive...

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In November 2020 the Association for Communication and Advertising (ACA), the official representative body for the Communications and Advertising profession in South Africa launched...
Wynand Smit, CEO of INOVO

Customer. Customer. Customer. The mantra for 2022 success

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In a world defined by inconsistency and uncertainty, customer service remains a consistent certainty, says Wynand Smit, CEO of INOVO The Salesforce State of the...
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The best of both worlds how to get the most from inhouse and external...

With advertisers, particularly retailers, allocating a larger share of their ad spending to digital channels, many are debating how they can best access the...
Glenn-Gillis-Sea-Monster-CEO

What makes serious games seriously good?

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The term “serious game” may well read as an oxymoron – isn’t a game by its very nature meant to be fun and playful...

Five digital marketing trends you need to know in 2022

The good news is: the digital marketing revolution is far from over and it’s providing new and exciting opportunities for marketing professionals to raise...
Brent-Haumann-Managing-Director-Striata

Intelligent orchestration and the 3D customer: Customer engagement trends for 2022

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Businesses' interactions with their customers have changed dramatically over the last couple of years. And as a result of this shift, businesses have been...
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16 tips for developing a strong business strategy

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Whether you’re leading a business or a business unit, or working as a freelancer, mastering business strategy is key to your success. And the...
Robbie Kearns, Senior Regional Vice President at Salesforce

How are product innovation and innovation in technology helping in the quest for digital...

According to the Salesforce 7th Edition State of Marketing report, the global pandemic has caused 86% of marketing organisations in South Africa to adopt...
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