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OHMSA – Out Of Home Media South Africa’s – drive to attract new members seems to be working.

Media owner Design Initiatives Outdoor Advertising has joined OHMSA as its newest member.

Operating primarily in Gauteng, the company provides out-of-home advertising opportunities on supersites, gantries, maxilites, citilites and spectaculars.

Sarel du Plessis, OHMSA’s executive director, said that the opportunity to contribute to the growth and direction of the out-of-home industry is possible when there is a united front. Hence, new membership indicates that the sector believes in OHMSA to represent their very best interests.

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 “We promise our new members the numerous benefits of membership:  easy access to out-of-home media resources; the opportunity to contribute towards the development of industry guidelines and a code of conduct; networking; greater representation of interests, among others,” he said.

Additional information on Design Initiatives can be found at http://designinitiatives.co.za.

*OHMSA recently joined FEPE (a worldwide association of outdoor companies), which provides connectivity with other out-of-home media associations across the globe as well as the latest global research and trends.

*For more OHMSA information or to become a member of OHMSA visit www.ohmsa.co.za or contact Christelle Mostert on 011 781 9367 or christelle@ohmsa.co.za.