24 March 2017

Magna Carta Launch Africa Reputation Index.

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Magna Carta Reputation Management Consultants, in collaboration with Yellowwood, a leading marketing strategy consultancy, developed a Reputation Index with the aim of measuring corporate reputation in the African context.

The ROAD less traveled

Key insights from the ROAD survey that’ll change the way you consider your next Outdoor plan!

People living in the City of Johannesburg travel wide and far with varied distances to reach their many destinations. They also live in pockets of communities of higher or lower density. What is common is that they are all exposed to roadside billboards, either travelling extensive distances or just moving around within their own communities.

The New Face of Digital Strategy

As strategy always seeks to answer the “how” of any business challenge, marketers must look at “what” is trying to be achieved through digital? For simplicity sake, the end goal (the what) of a marketer is to bring a consumer or potential consumer into a relationship with a brand for the sake of awareness, engagement, and ultimate conversion.
 
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Make your voice heard in SA’s largest entrepreneurial survey.

South African entrepreneurs across all sectors have the opportunity to share their views and make their voices heard in the country’s largest entrepreneurial survey, The State of Entrepreneurship in South Africa 2017 – The Entrepreneur’s View..

Oreo Launch Dunk Challenge Campaign.

OREO has launched its new, globally integrated marketing campaign, the OREO Dunk Challenge, in South Africa. The goal of the OREO Dunk Challenge is to inspire fans around the world to dunk OREO biscuits in milk to re-connect with their inner child.

Primedia Outdoor steps up marketing services rollout into Africa.

Primedia Outdoor has stepped up its marketing services rollout into the rest of Africa in early 2017. The team, which grew from one to three members over the past year, visited key clients in three of their African markets to demonstrate the tools and research that they have been working on. “Marketing services is a new capability for this division, so we have been introducing ourselves,” says Primedia Outdoor’s Marketing Services Manager for rest of Africa, Johan Haupt.

The Centre for the less good idea: season 1.

Splitbeam was involved in providing equipment for the launch season of collaborative work for The Centre for The Less Good Idea: Season 1, between 1 – 5 March 2017 at Arts on Main in the Maboneng Precinct. The event was the brainchild of renowned visual artist, William Kentridge, providing artists with a space in which to explore experimental, collaborative and cross-disciplinary art projects in a non-pressured environment.

Issue 1

Issue 2

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