This May, Cadbury Dairy Milk premieres the latest flavour in its Marvellous Creations range – Popcorn Jelly Cola! This box office hit combines cola jellies, crunchy popcorn and popping candy, all wrapped up in delicious Cadbury Dairy Milk chocolate. The result – an unexpected taste combination that makes a night in feel like a night out at the movies.
The Marvellous Creations core variant, Jelly Popping Candy, has already become a firm favourite with consumers, offering a uniquely shaped, chunky eating experience and larger-than-normal slab size that is ideal for family sharing. With the introduction of the exciting new Popcorn Jelly Cola variant, Cadbury Dairy Milk takes a bold leap into a whole new taste experience.
Now that we’ve piqued your interest – what better way to celebrate this delicious ‘movie inspired chocolate’ than by enjoying a night at the movies with a sweet combo deal? From 1st May to 30th June, movie-goers can treat themselves to the new Marvellous Creations Popcorn Jelly Cola slab at Ster-Kinekor cinemas nationwide, either as a standalone purchase, or as part of a special combo deal.
“Launching this tasty new Marvellous Creations chocolate slab at our cinemas will certainly be a treat for our customers. The ingredients are every movie-goers favourite treats wrapped into one generous chocolate bar, and will certainly add a delicious moment to their movie experience,” comments Motheo Matsau, Chief of Marketing and Sales of Ster-Kinekor Theatres.
In addition to the exclusive Ster-Kinekor partnership, look out for Cadbury Dairy Milk Marvellous Creations Popcorn Jelly Cola, in stores nationwide in a generous 160gm slab.
“We are thrilled to cameo Cadbury Dairy Milk Marvellous Creations Popcorn Jelly Cola to consumers,” says Grant van Niekerk, Mondelez Category Lead for Chocolate. “While a perfect fit at the movies, this innovative flavour is also a great solution for consumers who are looking for that at-the-movies feeling, at home. We are excited to see consumer’s reactions when they try this new moreish Marvellous Creations variant.”
Cadbury Dairy Milk will also be running interactive movie-related competitions on its social media pages, offering fans the chance to win Marvellous Creations hampers, including free tickets to watch their favourite movies at Ster-Kinekor cinemas.
Follow @CadburyDairyMilkSA on Facebook and @Cadbury_SA on Twitter for more information on the premiere of our newest box-office hit – Marvellous Creations Popcorn Jelly Cola – coming to participating retailers – and Ster-Kinekor cinemas – this May! #MarvellousMovies
About Mondelez International
Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with pro forma 2014 revenue of more than $30 billion. Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum and Tang powdered beverages. Mondelez International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow us on Twitter at www.twitter.com/MDLZ.
About Mondelez South Africa
Mondelez South Africa is the largest confectionery business in South Africa, enjoying market leadership in the chocolate, chewing gum and bubble-gum categories. The company’s portfolio includes some of the largest snacking brands in the world, such as Cadbury Dairy Milk, Halls, Oreo and Stimorol gum. In addition, Mondelez SA is the custodian of iconic and well-loved local brands such as Chappies bubble gum, Chomp, Lunch Bar and Dentyne chewing gum. The company has a presence in a number of countries in Southern, Central and Eastern Africa where it invests in growing these markets.
