Cadbury Lunch Bar, South Africa’s most iconic chocolate bar has just released a new television commercial which clearly portrays the brand’s fun and vigorous spirit to all their fans!
The creative agency, Ogilvy SA, was briefed to create a humorous television commercial that brings to life the competitive spirit of Cadbury Lunch Bar, as well as highlight the new concept of how this uniquely South African chocolate, with its great taste of chunky peanuts, crisped rice, delicious wafer and chewy caramel makes consumers bring “Much Much More”.
Catherine Wanliss, Creative Director at Ogilvy says: “With this commercial, we really wanted to return to Lunch Bar’s best loved and most enduring quality – its Much Much More-ness. The fun comes from taking a simple situation and watching it spiral out of control, with two people getting into the Much Much More spirit at the same time.”
This humorous copy captures two men in a sports shop who are casually browsing and decide to test out the treadmills. Whilst enjoying a Cadbury Lunch Bar, the one man starts to increase his speed and silently challenges the other man to do the same. In the form of healthy competition and comradery, the two men give it their all and almost fall off the back of the speeding treadmill. The commercial ensures a competitive bond between the two men, implying this was all in the name of fun, ending with the tagline “When you have to bring it, bring much Much More”.
“We are so proud of our new commercial, which we believe not only skilfully depicts the Cadbury Lunch Bar spirit in a way that speaks to the audience, but also how fun the brand is,” says Grant van Niekerk, Mondelez SA Category Lead for Chocolate.
What’s more, consumers can expect to see more spirit from Cadbury Lunch Bar in 2017, as we embark on a campaign to see who can give “Much Much More!”
For more information on this campaign, visit @LunchBarSA on Facebook and the TVC can be viewed here
