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Spectrum South Africa’s own innovative local video streaming platform

Spectrum, Caxton’s exciting new locally produced video-on-demand platform, has been successfully launched across 73 Caxton-owned local news websites. Spectrum aims to provide relevant content...

Beyond the funnel: prompting customers to switch with emotional and rational messages tailored to...

Most marketers are familiar with the concept of the marketing funnel: customers enter at the top when they become aware of a brand or...

Build an Effective Ecommerce Marketing Strategy

Just like brick and mortar, ecommerce requires a multifaceted, well-thought-out marketing strategy in order to succeed. Fifteen years ago, you wouldn’t expect to simply...

Doctors Without Borders (MSF) launches #ActionsSpeak – a 360 National Campaign to inspire donations

FRESH AD CAMPAIGN FOR DOCTORS WITHOUT BORDERS LET’S ACTIONS SPEAK THROUGH CLEVER WORD PLAY For nearly 20 years the medical humanitarian organisation, Doctors Without Borders...

100% pass rate for 45 years – the best way to market a school

What better way to market your school than a 100% pass rate for 45 years & 5 students in top 5% nationally. Marketers are always...

3 tech trends to watch in 2020

As we enter a new decade, all aspects of technology will continue to accelerate. Developments in space travel, quantum computing and an increase in...

MyToyota launches intelligence platform to keep Toyota drivers connected

FCB Joburg has pulled together a 360° campaign to communicate Toyota South Africa’s innovative cloud-based Internet-connected intelligence platform aimed at providing in-mobility WiFi connected...

Provantage Media Group consolidates operations into new head office

Provantage Media Group (PMG) has seen substantial organic and acquisition growth over recent years rendering the well-known Head Office location on Republic Road to...

Golfers and luxury brands: a match made on the golf course

Understanding what golfers want is the best way for brands to reach this highly desirable target market. Golf Ads™ Director Johan Scholtz reveals who...

Get ready for 24/Summer with Cell C

Cell C has taken the wraps off its brand-new Summer Campaign, dubbed WIN24Summer aimed at revealing the many ways South Africans from all walks...
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