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Digital Marketing Essentials

Four digital marketing essentials that every South African business must have in 2021

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In the current digital landscape, ‘electronic’ word of mouth spreads so fast that a business’ reputation can be built or tarnished in a split...
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The Nedbank IMC puts spotlight on scarce skills through bursary programme

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Themed, “Marketing. The Movie.”  and taking place on the 29 July 2021, the Nedbank IMC is again offering bursaries to young South Africans. With...
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FoxP2 continues to live up to Number 1 Scopen ranking

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FoxP2 continues to live up to its Number 1 ranking for effective creativity in the 2019/2020 Scopen report with an impressive performance in the...
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Advertising to a generation that blocks advertising

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The nature of advertising shifted drastically over the last year. Not only are consumers seeing less experiential and traditional advertising due to COVID-19, they’re...
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Three ways to reinvent retail customer engagement in a post-Covid world

As the COVID-19 pandemic has accelerated the shift to shopping online, retailers have had to re-imagine how they do business in a new digital...
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AdFreeway’s pioneering advertising platform launched in SA – the human touch

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Pioneering advertising platform that puts the human back into the digital equation and makes advertising rewarding for everyone Digital pioneers, Kevin Bermeister (think Skype...
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The rebirth of email as a marketing tool

New functionality and data analysis tools have strengthened email as a marketing and customer communication channel. Brands can now be far more strategic and...
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Applications to judge 2021 Effie Awards South Africa announced

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The Association for Communication and Advertising (ACA) invites representatives of the marketing and communication industry to apply for consideration to be selected to  the...
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2021 Effie Awards SA season call for entries

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The Association for Communication and Advertising (ACA) has opened the call for entries for the 2021 Effie Awards South Africa. This is the first...
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Jacaranda FM and East Coast Radio empower businesses with SoundInsights

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After years of generating audience data and insights, Kagiso Media Radio has officially launched a first-party radio listener data collection service called, SoundInsights. SoundInsights offers...
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