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Once Upon a Time Storytelling in Advertising 2018

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“Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin Stories are not just nice to...
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More money should be invested in African mobile – MMA SA workshop’s key message

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While mobile has been around for more than a decade, it’s only now being included as part of the broader communications strategy and not...
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Hope is a real factor in treatment

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International expert explores the biology of hope To celebrate Reach For A Dream 7th Annual Slipper Day fundraiser For the first time in its 30-year history,...
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What is the future for Facebook advertisers, users?

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Facebook developments positive for privacy, consumer protection By Gil Sperling, CTO, Popimedia The right to user privacy and respect for personal information on the Internet continued...
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ALL4WOMEN steps it up for advertisers

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ALL4WOMEN STEPS IT UP WITH EXCITING NEW PACKAGES All4Women, one of South Africa’s most popular online women’s magazines, is excited to launch their three new...
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The One Club appoints six from Asia to International Board of Directors

Six Creative Leaders from Asia Appointed To International Board of Directors For The One Club for Creativity — Six top creative leaders from agencies in Asia are...
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SPARK media stats for Freedom Day

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Just as a matter of interest with Freedom day coming up. Here are some marketing stats that may help you from SPARK media...
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How Public Relations Can Help Your Small Business Grow

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As a small business, you may not think you need to pay much attention to public relations(PR). However, when it comes to branding, marketing...
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New hybrid radio model delivers a massive win for advertisers

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The new Massiv Metro radio station has been designed and developed for maximum appeal to both listeners and advertisers. It’s a unique approach to...
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Alpha Investment Group invests R400m in KidZania

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Over 500 jobs will be created through the development and operation of KidZania Johannesburg Alpha Investment Group (Alpha), a 100% black-owned investment holding company, is...
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