Industry experts offer tips for businesses on how to prepare for the holiday season
According to Salesforce, global online revenue will increase by 7% this year. In other words, between November and December, online buyers are expected to...
Sign up and catch the digital audio revolution in Africa
A series of online conferences demystifying the digital audio revolution and how to use it to build brands in Africa has just launched.
in_Broadcasting, a...
5 Black Friday Online Marketing Ideas to Boost Your Revenue
It’s no secret: the pandemic has affected the way we do things and Black Friday has been no exception. To add to that, the...
Five ways to ensure an influencer marketing campaign goes viral
Big brands used to tell us what was cool. Today, consumers expect brands to be more human. In fact, the higher a brand’s emotional...
PrimeCourts acquires brand activation rights to the SA Corporate portfolio and Killarney Mall
Primedia Outdoor’s PrimeCourts division recently acquired the brand activation rights to the SA Corporate Real Estate portfolio as well as Killarney Mall in Johannesburg....
Understanding customer-centric content marketing for better email engagement
Email marketing is something most businesses are doing but few get right. Often, this causes frustration because responses are low, or customers simply ignore...
Winners of first ever Effie Awards South Africa Announced
The most effective marketing communications campaigns of the past year were announced on the 14th October 2021 at the first Effie Awards South Africa...
2021/2 Marketing Achievement Awards now open for entries
Strategic marketing means business. This is not rhetoric, but a potent statement of intent that speaks to the potential of strategic marketing as a...
Raise your hand if you like video games!
Isabel Smit Implementation Planner at The MediaShop looks at the evolution of the now multibillion dollar video gaming industry.
I’ve recently watched a video on...
LMX And Primedia Outdoor Launch Study To Measure Audiences Across 7 African Markets
LMX, a subsidiary of the Moving Walls Group and a provider of ad-tech in Out-of-Home (OOH), and Primedia Outdoor, a provider of OOH media...
