PrimeCourts acquires brand activation rights to the SA Corporate portfolio and Killarney Mall
Primedia Outdoor’s PrimeCourts division recently acquired the brand activation rights to the SA Corporate Real Estate portfolio as well as Killarney Mall in Johannesburg....
Understanding customer-centric content marketing for better email engagement
Email marketing is something most businesses are doing but few get right. Often, this causes frustration because responses are low, or customers simply ignore...
Winners of first ever Effie Awards South Africa Announced
The most effective marketing communications campaigns of the past year were announced on the 14th October 2021 at the first Effie Awards South Africa...
2021/2 Marketing Achievement Awards now open for entries
Strategic marketing means business. This is not rhetoric, but a potent statement of intent that speaks to the potential of strategic marketing as a...
Raise your hand if you like video games!
Isabel Smit Implementation Planner at The MediaShop looks at the evolution of the now multibillion dollar video gaming industry.
I’ve recently watched a video on...
LMX And Primedia Outdoor Launch Study To Measure Audiences Across 7 African Markets
LMX, a subsidiary of the Moving Walls Group and a provider of ad-tech in Out-of-Home (OOH), and Primedia Outdoor, a provider of OOH media...
Tickets for Effie Awards SA Gala and Summit on sale
The Association for Communication and Advertising (ACA) and Effie Awards South Africa have announced that ticket sales have opened for the first Effie Awards...
Why online referrals are changing the marketing game, and how it benefits consumers
The best-loved brands of the digital age—Netflix, Uber, Airbnb—have powered their growth by scaling positive word of mouth. More than expensive advertising campaigns via...
The Resurgence of Single Source Data
After a few years of relying on individual media currencies provided by separate media owners because of the lack of an independent products and...
Feel-good tech to bring the magic back to retail, finds TBWA Future of Retail...
But retailers will need to blend the best technology offers, with the best real life brings
As increased vaccinations and less restrictive lockdown measures provide...
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