Raise your hand if you like video games!
Isabel Smit Implementation Planner at The MediaShop looks at the evolution of the now multibillion dollar video gaming industry.
I’ve recently watched a video on...
LMX And Primedia Outdoor Launch Study To Measure Audiences Across 7 African Markets
LMX, a subsidiary of the Moving Walls Group and a provider of ad-tech in Out-of-Home (OOH), and Primedia Outdoor, a provider of OOH media...
Tickets for Effie Awards SA Gala and Summit on sale
The Association for Communication and Advertising (ACA) and Effie Awards South Africa have announced that ticket sales have opened for the first Effie Awards...
Why online referrals are changing the marketing game, and how it benefits consumers
The best-loved brands of the digital age—Netflix, Uber, Airbnb—have powered their growth by scaling positive word of mouth. More than expensive advertising campaigns via...
The Resurgence of Single Source Data
After a few years of relying on individual media currencies provided by separate media owners because of the lack of an independent products and...
Feel-good tech to bring the magic back to retail, finds TBWA Future of Retail...
But retailers will need to blend the best technology offers, with the best real life brings
As increased vaccinations and less restrictive lockdown measures provide...
Celebrate our cognitive diversity this Heritage month
South Africa is well known as being the Rainbow Nation for obvious reasons. We are not a homogenous people but rather a distinctly diverse...
IT’S BALLSY, IT’S BRAVE, IT’S BIGGER… AND IT’S BACK
The once-off COVID-edition, national Hollard Daredevil Run 2021 is officially open for entries
Get ready for the streets of your hood to be painted purple...
Building culture out of discontent
Culture is a shared ethos of an organisation; it is the glue that holds a business together. It is this intangible ‘thing’ that attracts...
How micro and nano influencers are shaping ‘discovery’ purchases
Micro and nano influencers are at the heart of the shift from intent-based online research and shopping, to discovering new brands.
Marketing has always been...
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