Building brand trust and loyalty in the era of community commerce
In today's digital age, brands are constantly seeking new and innovative ways to connect with consumers and promote their products. Fuelled by the pandemic...
DIVE INTO THE METAVERSE AT RAGE
Over the past twenty years rAge has become the place for those in the know to get the latest on all things gaming, tech...
Connection remains key to customer service, despite changing expectations
The role of customer service is fundamentally shifting amid changing customer behaviours, rising expectations and economic uncertainty.
Even as industry strategies and tactics evolve, the...
CX is just the tip of the competitive spear
Following the successful introduction of a reinvigorated brand at the recent CEM Africa Summit in Cape Town, Immersion Group’s bold new vision of creating...
IT’S TIME – to escape to planet rAge
Get ready - it’s time to descend on rAge 2022 at the Gallagher Convention Centre this December for three fun-filled days of gaming, tech, gadgets and...
Gen Z is your future customer. Here’s how to engage with them now
Gen Z is the generation after Millennials, born between 1997 and 2010. They have grown up with social media and on-demand entertainment and their...
Customer. Customer. Customer. The mantra for 2022 success
In a world defined by inconsistency and uncertainty, customer service remains a consistent certainty, says Wynand Smit, CEO of INOVO
The Salesforce State of the...
The best of both worlds how to get the most from inhouse and external...
With advertisers, particularly retailers, allocating a larger share of their ad spending to digital channels, many are debating how they can best access the...
What makes serious games seriously good?
The term “serious game” may well read as an oxymoron – isn’t a game by its very nature meant to be fun and playful...
Five digital marketing trends you need to know in 2022
The good news is: the digital marketing revolution is far from over and it’s providing new and exciting opportunities for marketing professionals to raise...
