Modern customer engagement: Keeping up with Gen Y and Z
The term ‘customer engagement’ is arguably one of the biggest buzzwords in today’s business landscape. It's so widely used that when many people hear...
Jacaranda FM launches podcast hub
JacPod, recently launched by Jacaranda FM, is a brand-new podcast hub which features a selection of exclusive content from a wide variety of South...
SA’s email lockdown open rates higher than Black Friday month: What Game Theory tells...
Thought leadership article from JD Engelbrecht, Managing Director, Everlytic highlighting how SA´s email lockdown open rates are higher than Black Friday month.
While South African business...
Search Engines prioritise user experiences in 2020
Search Engines are finally putting the user first – enhancing zero click searches, local searches and understanding content better than ever before. This is...
Five digital marketing trends you need to know in 2022
The good news is: the digital marketing revolution is far from over and it’s providing new and exciting opportunities for marketing professionals to raise...
Everlytic Launches Integration into Pipedrive to Boost Lead Nurturing Campaigns
Everlytic, a South African provider of smart messaging software and personalised digital content, is launching an integration into Pipedrive to enable businesses to nurture...
Connection remains key to customer service, despite changing expectations
The role of customer service is fundamentally shifting amid changing customer behaviours, rising expectations and economic uncertainty.
Even as industry strategies and tactics evolve, the...
Understanding customer-centric content marketing for better email engagement
Email marketing is something most businesses are doing but few get right. Often, this causes frustration because responses are low, or customers simply ignore...
The 6 superpowers of digital communication
Most companies understand the importance of constantly improving the customer experience. They’ve likely seen the research that shows how focusing on customer experience can...
New Dell EMC Research: Most Businesses Worldwide Now Recognise Value of Data Yet Struggle...
The number of businesses unable to recover data after an incident nearly doubled from 2016, according to the Global Data Protection Index surveying 2,200...
- Advertisement -
