A winning formula: Top brand story agency partners with leading technology firm
Idea Hive, Johannesburg based brand storytelling specialists have partnered with Digitex Solutions, a local information technology company to provide cutting edge digital storytelling marketing...
GfK research Online shopping momentum grows as South African consumers cocoon in the home
30 percent made a recent online purchase in the stage 3 lockdown; 26 percent will increase their use of home delivery even after the...
One Show 2021 Juries Will “Only Judge The Work”, Not the Creatives’ WFH Life
A witty new campaign to promote The One Show 2021 call-for-entries says creatives shouldn’t be concerned about what others might think of their chaotic...
Voov launches first-in-Africa withdrawal feature, enabling users to earn cash from their own content
Social live streaming and Mini Video application VOOV has taken another step towards empowering content creators and rewarding the thousands of artists across its...
What is the future for Facebook advertisers, users?
Facebook developments positive for privacy, consumer protection
By Gil Sperling, CTO, Popimedia
The right to user privacy and respect for personal information on the Internet continued...
AdFreeway’s pioneering advertising platform launched in SA – the human touch
Pioneering advertising platform that puts the human back into the digital equation and makes advertising rewarding for everyone
Digital pioneers, Kevin Bermeister (think Skype...
Red Bull-Maximising mediums
Using a cross section of digital mediums, Red Bull launches special editions with traditional and digital consumer interaction. Blogging to create...
Getting Personal: Why personalisation in social media engagement is essential in a post-pandemic world
With the COVID-19 crisis forcing more digital communication, social media adoption has accelerated. In fact, social media followers have grown by an average of...
Google’s next big move: from search to discovery
Google has focused on evermore precise targeting of advertising for almost as long as it has existed, but the growing power and maturity of...
World Social Media Day: how the communications phenomenon has changed the world and business
30 June is acknowledged around the globe as World Social Media Day, which is dedicated to celebrating the impact that social media has had...
