OLD mutual – OM launches ‘mobile billboards’ with social media campaign
Using social media as the preferred medium, Old Mutual (OM) successfully launched its Tuk Tuk (mobile billboard) campaign to publicise its CSI initiatives. ...
Facebook Launches Aquila – Bringing internet connectivity to rural areas
Facebook has announced the apparent first successful flight of Aquila. A High altitude, long endurance, solar airplane. Designed to offer internet connectivity to rural...
iPoint / Mallinfo – Shopping Centre Apps for targeted advertising
Mobile shopping applications for 20 shopping centers across the country are now available, compliments of a partnership between iPoint and Mallinfo. These apps, in...
DMMA – new Steering Committee elected
The Digital Media and Marketing Association (DMMA) has moved away from an Executive Committee structure and instead appointed a Steering Committee for 2013. ...
Liquid Lemon – using RFID for Eskom
An initiative by Eskom called 49M which “aims to inspire and rally all South Africans behind the common goal of saving electricity” is being...
Facebook success for LG – DJ Sbu
Using Facebook as the advertising medium to promote a new sound system, LG seems to have found the correct medium, in partnership with a...
Simply Green – going digital
The green lifestyle magazine Simply Green has discarded print and moved to a fully integrated multi-media digital format. The first of...
Foschini / Donna Claire – digitising it
Advertisers targeting consumers via fashion magazines may be interested in the recently launched fashion e-magazine, Denim Nation, a catalogue of fashion combining brands from...
Mediamark Digital appoints Digital Sales Manager
Media-owner Mediamark has appointed a managing director to oversee the company’s digital division, Mediamark Digital Mediamark Digital has appointed Eugene du...
‘Ostrich’ – Samsung Electronics’ Galaxy Brand Commercial – Wins Thirteen Awards, Including Seven Gold...
Samsung advert continues to receive high praise from award shows like Cannes Lions, The Clio Awards and D&AD Awards, totalling 36 awards
Samsung Electronics announced...
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