Liquid Lemon – using RFID for Eskom
An initiative by Eskom called 49M which “aims to inspire and rally all South Africans behind the common goal of saving electricity” is being...
Foschini / Donna Claire – digitising it
Advertisers targeting consumers via fashion magazines may be interested in the recently launched fashion e-magazine, Denim Nation, a catalogue of fashion combining brands from...
Aqua Online & ClickClickBoom – Digitising the Loeries Annual
The 2013 Loeries Annual, to be launched in mid-April, is in digital format replacing the previous hard-copy annuals. Rationale The decision...
SMSPortal’s new look
The company providing the SMS platform for companies to reach consumers directly to their cell phones, SMSPortal, has changed its branding. ...
DMMA – new Steering Committee elected
The Digital Media and Marketing Association (DMMA) has moved away from an Executive Committee structure and instead appointed a Steering Committee for 2013. ...
Social media and Venter Trailers for mosquito campaign
ThermaCELL combined social media and buy-to-win promotion in launch. Campaign name The campaign called ‘Beat the Suckers’ was run through social...
OLD mutual – OM launches ‘mobile billboards’ with social media campaign
Using social media as the preferred medium, Old Mutual (OM) successfully launched its Tuk Tuk (mobile billboard) campaign to publicise its CSI initiatives. ...
Red Bull-Maximising mediums
Using a cross section of digital mediums, Red Bull launches special editions with traditional and digital consumer interaction. Blogging to create...
Mediamark Digital appoints Digital Sales Manager
Media-owner Mediamark has appointed a managing director to oversee the company’s digital division, Mediamark Digital Mediamark Digital has appointed Eugene du...
Facebook success for LG – DJ Sbu
Using Facebook as the advertising medium to promote a new sound system, LG seems to have found the correct medium, in partnership with a...
