6 Helpful Holiday Marketing Tips to Drive Sales & Revenue
*This article was originally published on the Everlytic blog on 17 November 2021
Does your business have a holiday marketing plan? The holiday season is a great...
When content and commerce collide
In February 2021, a UK-based frozen dessert brand – Little Moons – experienced a 700% increase in sales – during winter. The reason? TikTok....
Live broadcasting the new live experience
Is ‘live broadcasting’ the new ‘live experience’?
According to Global Review Research, which projects the global video streaming market size will reach $223.98-billion by 2028,...
How retailers are going digital-first this holiday season
For retailers this holiday season, everything is relative when you consider last year’s widespread lockdown of physical spaces and an accelerated shift to digital...
Pitfalls of neglecting your email delivery
Email marketers face a myriad of challenges in sending emails at scale and ensuring that as many as possible get read, whilst avoiding the...
Sign up and catch the digital audio revolution in Africa
A series of online conferences demystifying the digital audio revolution and how to use it to build brands in Africa has just launched.
in_Broadcasting, a...
5 Black Friday Online Marketing Ideas to Boost Your Revenue
It’s no secret: the pandemic has affected the way we do things and Black Friday has been no exception. To add to that, the...
SA Future Trust Brand Film Celebrates The Tenacity of SMMEs
Integrated campaign and inspiring brand film champions small businesses
The South African Future Trust (“SA Future Trust”) is shining a spotlight on the resilience of...
Understanding customer-centric content marketing for better email engagement
Email marketing is something most businesses are doing but few get right. Often, this causes frustration because responses are low, or customers simply ignore...
How micro and nano influencers are shaping ‘discovery’ purchases
Micro and nano influencers are at the heart of the shift from intent-based online research and shopping, to discovering new brands.
Marketing has always been...