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Wednesday, January 15, 2025
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Sharon-Mukwevho-Everlytic

6 Helpful Holiday Marketing Tips to Drive Sales & Revenue

*This article was originally published on the Everlytic blog on 17 November 2021 Does your business have a holiday marketing plan? The holiday season is a great...
When content and commerce collide

When content and commerce collide

In February 2021, a UK-based frozen dessert brand – Little Moons – experienced a 700% increase in sales – during winter. The reason? TikTok....
Digital audio trailblazer, Jon Savage

Live broadcasting the new live experience

Is ‘live broadcasting’ the new ‘live experience’? According to Global Review Research, which projects the global video streaming market size will reach $223.98-billion by 2028,...
Robbie Kearns, Senior Regional Vice President at Salesforce

How retailers are going digital-first this holiday season

For retailers this holiday season, everything is relative when you consider last year’s widespread lockdown of physical spaces and an accelerated shift to digital...
Pitfalls-of-neglecting-your-email-delivery

Pitfalls of neglecting your email delivery

Email marketers face a myriad of challenges in sending emails at scale and ensuring that as many as possible get read, whilst avoiding the...
inBroadcasting_Logo

Sign up and catch the digital audio revolution in Africa

A series of online conferences demystifying the digital audio revolution and how to use it to build brands in Africa has just launched. in_Broadcasting, a...
Sharon-Mukwevho-Everlytic

5 Black Friday Online Marketing Ideas to Boost Your Revenue

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It’s no secret: the pandemic has affected the way we do things and Black Friday has been no exception. To add to that, the...
Bridget Fury, Interim Head of the SA Future Trust

SA Future Trust Brand Film Celebrates The Tenacity of SMMEs

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Integrated campaign and inspiring brand film champions small businesses The South African Future Trust (“SA Future Trust”) is shining a spotlight on the resilience of...
Candice Lee Reeves, Senior Digital Copywriter

Understanding customer-centric content marketing for better email engagement

Email marketing is something most businesses are doing but few get right. Often, this causes frustration because responses are low, or customers simply ignore...
Murray-Legg-of-Webfluential

How micro and nano influencers are shaping ‘discovery’ purchases

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Micro and nano influencers are at the heart of the shift from intent-based online research and shopping, to discovering new brands. Marketing has always been...
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