ProActive™ Campaign drives positive engagement for Halls
Being in the right place at the right time forms the cornerstone for the kind of experiential marketing strategy that ensures campaign success. This...
Preparing students for the complex world of ‘adulting’
Ask almost any young graduate about the experience of taking their first big steps into the real world after completing their studies, and they...
Provantage Media Group’s Airport Ads® Launches Visionet™ at Lanseria
Digital Out of Home (DOOH) is becoming increasingly popular within airport environments – according to Airport World magazine, it now accounts for between 20%...
The 16th Ask Afrika Orange Index Awards: Top Trends takeout for 2017/2018
At the same time that Finance Minister Malusi Gigaba was issuing his bleak interim budget, the news was announced that South Africa’s private sector...
‘My Advertising Doesn’t Resonate With African Women’ – 70% Marketers
Just over 75% of marketers of the African continent don’t believe that brands on the continent are marketing effectively to African women, and 70%...
Local newspapers – an impactful way to connect with the vast emerging market
Consumers want to be informed about what is happening close to home, which is why local newspapers are still the central platform for this...
Email Marketing Growing in Importance for SA Brands & Companies
A new Everlytic report reveals the powerful role of email marketing in SA business. With all the hype around social media as the new...
Phygital: The New Retail Marketing Playground
The brand retail space has changed. Once customers searched for a product, now the product has to try hard to seduce the customer; and...
IAS Marketers Digital Landscape
Digital Landscape Overview - South Africa and Globally If a fully integrated digital agency with creative, strategic and production capabilities is what marketers are...
The first-ever BMW M Festival in South Africa attracts just under 20,000 visitors at...
Just under 20,000 visitors experience the BMW M Festival. The All-New BMW X3 M40i, BMW M5 and BMW M4 CS have their local...
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