Advertising to a generation that blocks advertising
The nature of advertising shifted drastically over the last year. Not only are consumers seeing less experiential and traditional advertising due to COVID-19, they’re...
Why less is more on social media
There’s no doubt that social media is an essential component of all business-to-consumer marketing and communications strategies, however, the big question is: How many...
Lessons from TV
Over the years we have learned a lot from TV, despite our parents often despairing that the hours and hours spent in front of...
McDonald’s and 5FM blast onto SA campuses this June
In celebration of Youth Month, McDonald’s and SA’s favourite youth radio station, 5FM, will be bringing a banger of a party to selected tertiary...
The ACA Launches a Podcast for the Curious and Committed
The ACA has launched ADventures, a bold new podcast created to inform, inspire and ignite conversation across the South African marketing and communications industry....
The Association for Communication and Advertising (ACA) seeks a CEO
The Association for Communication and Advertising (ACA) is the official self-regulative representative body for the advertising and communications sector in South Africa. The Association...
Outdoor Network adds two new rotating digital sites in KZN to grow
Outdoor Network has broadened the scale and reach of its national digital network with the addition of two new rotating digital LED billboard sites...
Why the fundamentals matter in B2B digital marketing
Opinion Piece
Thanks to platforms such as LinkedIn, a company’s website, and its own social media channels, more and more business-to-business (B2B) technology companies are...
Everything you know about PR is wrong
There are as many definitions of what public relations is as there are public relations practitioners – definitions that range from the strange to...
Why executives believe closing the skills gap is an urgent priority
"In 2020, many businesses were unable to provide much-needed training to their teams, as they didn’t have the right training solutions. Their inability to...
