The 5th Annual AMASA Workshop postponed until further notice
The 5th Annual AMASA Workshop postponed until further notice
AMASA has taken the decision to postpone the annual AMASA Workshop scheduled to take place from...
Beyond the funnel: prompting customers to switch with emotional and rational messages tailored to...
Most marketers are familiar with the concept of the marketing funnel: customers enter at the top when they become aware of a brand or...
Build an Effective Ecommerce Marketing Strategy
Just like brick and mortar, ecommerce requires a multifaceted, well-thought-out marketing strategy in order to succeed. Fifteen years ago, you wouldn’t expect to simply...
The two most important things to remember about influencer marketing
Using influencers to build your brand’ credibility is very different from using influencers to create awareness for a new product launch. Furthermore, influencer marketing...
It’s time for the youth to tell us how to work it
“It’s all about the youth. We need to listen, encourage, connect and uplift.” This has been Dale Hefer’s mantra since taking over as Nedbank...
Iconic Collective Announces New PR Service Division, Fableist & Co
Agency expands service offering to include public relations offering
Iconic Collective has expanded its service offering to include a PR division, Fableist & Co, adding...
The evolution of Mobile
We all remember the first telephone we ever used, connecting with the person on the far end of that dialling tone. It was amazing...
Google’s next big move: from search to discovery
Google has focused on evermore precise targeting of advertising for almost as long as it has existed, but the growing power and maturity of...
Search Engines prioritise user experiences in 2020
Search Engines are finally putting the user first – enhancing zero click searches, local searches and understanding content better than ever before. This is...
Embracing a self-service world to improve CX
Irrespective of industry sector, 81% of customers want to take matters into their own hands and solve queries before reaching out to a...
