Six strategies TDMC considers to build customer loyalty
In an era of economic uncertainty and fierce competition for consumer spend, customer loyalty has become a crucial battleground for brands. One way to...
From playtime to progress: The growing intersection of gaming, marketing and social responsibility
Like almost all other mammals, humans learn through play. In the very early stages of childhood, playing with others teaches us vital social skills...
Consumers Have Voted – SA’s Most Innovative Products of the Year 2024 Announced
Product of the Year South Africa (POYSA) is proud to announce the 2024 Product of the Year winners.
The prestigious Gala event, which recognises South...
2024 Effie Awards South Africa Judges Announced
The Association for Communication and Advertising (ACA) and Effie South Africa are delighted to announce the Jury for the 2024 Effie Awards. This respected...
World Social Media Day: how the communications phenomenon has changed the world and business
30 June is acknowledged around the globe as World Social Media Day, which is dedicated to celebrating the impact that social media has had...
Coral Communications Introduces Thoughtfluence: A Revolutionary Approach to Influencer Marketing for Social Impact &...
Coral Communications, an award-winning public relations and marketing agency, is thrilled to announce the launch of Thoughtfluence, a ground-breaking influencer marketing offering designed to...
No, SEO is not dead in 2024. It’s just different
Earlier this year, many search engine optimisation (SEO) specialists globally were of the opinion that traditional SEO practices were making an exit because of...
The ACA Welcomes Gillian Rightford, Ensuring Smooth Transition Following Former CEO’s Departure
The Association for Communication and Advertising (ACA) announces that Ms. Mathe Okaba, who served as Chief Executive Officer for over 5 years, stepped down...
Exploring the Intersection of Technology and Marketing Effectiveness at Upcoming Effie SA Dialogue
The third instalment of the Effie South Africa 2023 dialogue series sees yet another notable panel of senior advertising and marketing leaders exploring the...
Recognising Groundbreaking Initiatives, Visionary Campaigns and Innovative Strategies Within The Business of Sport
Submissions are open for the 2023 Hollard Sport Industry Awards
Which sporting campaigns have made the biggest impression, and whose imagination, marketing, PR, eventing and...
