Five ways to ensure an influencer marketing campaign goes viral
Big brands used to tell us what was cool. Today, consumers expect brands to be more human. In fact, the higher a brand’s emotional...
SA Future Trust Brand Film Celebrates The Tenacity of SMMEs
Integrated campaign and inspiring brand film champions small businesses
The South African Future Trust (“SA Future Trust”) is shining a spotlight on the resilience of...
Understanding customer-centric content marketing for better email engagement
Email marketing is something most businesses are doing but few get right. Often, this causes frustration because responses are low, or customers simply ignore...
Winners of first ever Effie Awards South Africa Announced
The most effective marketing communications campaigns of the past year were announced on the 14th October 2021 at the first Effie Awards South Africa...
2021/2 Marketing Achievement Awards now open for entries
Strategic marketing means business. This is not rhetoric, but a potent statement of intent that speaks to the potential of strategic marketing as a...
Ad becomes a real-life dish in Soweto
Budget Insurance partners with Kota King to launch the Budget Kota
When Thabo, the self-proclaimed kota king with advanced, titantic-kota eating skills, graced our screens...
Raise your hand if you like video games!
Isabel Smit Implementation Planner at The MediaShop looks at the evolution of the now multibillion dollar video gaming industry.
I’ve recently watched a video on...
Tickets for Effie Awards SA Gala and Summit on sale
The Association for Communication and Advertising (ACA) and Effie Awards South Africa have announced that ticket sales have opened for the first Effie Awards...
BAZ-ART team brings Adidas nothing is impossible tower to life
If you’ve been anywhere near the FNB Stadium in Nasrec, bordering on Soweto, you’ve probably seen the iconic adidas Impossible is Nothing cooling tower....
Why online referrals are changing the marketing game, and how it benefits consumers
The best-loved brands of the digital age—Netflix, Uber, Airbnb—have powered their growth by scaling positive word of mouth. More than expensive advertising campaigns via...
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