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Dear H&M, we need to talk

Anne Dolinschek, Head of Consumer PR, Conversations Group @AnneDoli @Conversations_G My wardrobe has generally loved H&M. Their clothing is trendy, relatively affordable and easy to...

10 Tips for Excellent Copywriting

An effective content strategy begins and ends with excellent copy. Whether your goal is lead generation, sales conversion or brand-building, what you say and...

Crossing the line: when ethical conduct falls by the wayside

The Gupta Leaks affair in South Africa lifted the lid on unacceptable PR activities on behalf of a high-risk client. Communicators must not descend...

How Public Relations Can Help Your Small Business Grow

As a small business, you may not think you need to pay much attention to public relations(PR). However, when it comes to branding, marketing...
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