Everything you know about PR is wrong
There are as many definitions of what public relations is as there are public relations practitioners – definitions that range from the strange to...
Why Public Relations (PR) Professionals Need to Mind their Language when Working in Africa
People like to generalize about Africa. Commentators often try to simplify things for international audiences by implying that there is one giant African population....
PR – WHAT MAKES IT SUCCESSFUL?
One factor, above all others, is key to making PR successful – partnership.
Any PR programme, be it a once-off project, short-term campaign or long-term...
Digital disruption in the PR and communications landscape
Data and platforms bring new opportunities to expand PR
By Dominique Pienaar, CEO of DUO Marketing + Communications
Digital disruption in the Public Relations and communications...
Why poor customer service is killing your brand (and how to fix it)
Thought Leadership peace by:
Wynand Smit, CEO INOVO
South African businesses are faced with an exceedingly difficult task. They have to find ways to survive in...
Conroy, Tshabalala join Ogilvy PR team
Ogilvy has ushered in the new year with two powerhouse appointments to further strengthen the agency’s impressive PR capability – ENCA co-founder Patrick Conroy...
10 Tips for Excellent Copywriting
An effective content strategy begins and ends with excellent copy. Whether your goal is lead generation, sales conversion or brand-building, what you say and...
Meropa Communications climbs global PR rankings
Meropa up 20 places to become Africa’s leading independent agency
Meropa Communications has climbed 20 places – to 220 – in the 2018 global ranking...
Building trust with the power of PR
In these cynical times where misinformation and distrust dominate and an advertising weary public seek real authenticity, Samantha Hogg-Brandjes, owner and MD of GinjaNinja...
Turning Big Data into Even Bigger Stories
In data storytelling, as in life, there are two sides to every story. To the creatives responsible for telling the story, data is the...
