Prima Toys harnesses unboxing video trend
Leading toy importer and distributor Prima Toys recently launched their very own unboxing videos. The series is called ‘The Very Serious Toy Show’ and...
AGE OF THE ‘AGENCY OF RETURN’ IS HERE
South Africa’s current economic slump means companies are tightening their belts, looking for ways to optimise their operations and make sure all their strategic...
Chair and Vice-Chairs of the ACA Board of Directors for 2017/2018 Announced
The Association for Communication and Advertising (ACA) today announced that Boniswa Pezisa has been elected to the position of Chair of the ACA Board...
Panasonic showcases latest technology at Mediatech
Mediatech Africa recently took place in Johannesburg. The exhibition featured over 140 exhibitors, including manufacturers and distributors, and showcased over 700 brands. Panasonic...
Innovation Factory joins forces with Condriac Digital Communications
Condriac Digital Communications takes great pleasure in announcing that Innovation Factory has chosen them as their communications agency. Innovation Factory is...
New Bonitas ‘Epiphanies’ TVC Builds On Successful 2016 ‘Eureka’ Campaign
Bonitas Medical Fund is building on the considerable success of its 2016 ‘Eureka’ campaign with ‘Epiphanies’, a new television commercial and supporting online proof...
ACA Appeals Committee in Telkom Pitch Matter Announced
At a Board Meeting of the Association for Communication and Advertising (ACA) held at the ACA on the 27th July 2017, the Board noted...
Do it once more with meaning says Maggie Pronto, Media Strategist at The MediaShop
We've heard it all before: "our consumers are distracted"; "they are multi screening"; "there is too much clutter"; "ad avoidance is on the rise"....
Debonairs Pizza Takes It To A New Level
Debonairs Pizza, South Africa’s most satisfying fast service restaurant according to the recently released South African Customer Satisfaction Index (SAcsi), has taken ‘it’ to...
Influencer marketing – frequently asked questions (FAQ’s)
Influencer Marketing (IM), undeniably the Industry buzz word of the time – multi-faceted, complex, and ever-evolving. Social media and Digital Marketing...
