Why personalisation in digital marketing matters
In 2011, Coca Cola launched its Share a Coke campaign in Australia, which was a personalised campaign with the most common Australian names printed...
The 6 superpowers of digital communication
Most companies understand the importance of constantly improving the customer experience. They’ve likely seen the research that shows how focusing on customer experience can...
DTT (Digital Terrestrial Television) rollout in South Africa will not negatively impact TAMS
TAMS panel healthy and in full working order
According to the Broadcast Research Council of South Africa (BRC), the core of South African TV measurement,...
6 Technologies that should be part of your future CCM strategy
Customer expectations are evolving faster today than ever before. That’s hardly surprising. In an always-on world where people have devices with them all the...
PoPIA: 5 Tips to secure electronic signatures in your business
With many businesses forced into remote working by the Covid-19 pandemic - and likely to continue working a physical-virtual hybrid model for the foreseeable...
Hot reception for Castle Lite’s Cold Tracker
Sometimes delivering great results for a client demands that an agency takes a proactive stance and puts an opportunity to innovate on the table....
Primedia Outdoor celebrates Valentine’s Day once again with their outstanding #PrimediaBigLove campaign
For the third consecutive year, Primedia Outdoor celebrated Valentine’s day in the most extraordinary way with their renowned #PrimediaBigLove campaign. The campaign invites the...
MALL ADS Re-Launches MALL TV for Mass Market Audience
Mall Ads™ has re-launched Mall TV™, with a renewed focus on targeting the mass market segment of the South African population.
In strengthening the Mall...
How mobile technology is driving strong retail sales in brick and mortar stores
Retail sector investment into mobile apps and platforms has been accelerated by the global pandemic.
There can be no doubt that the next era of...
The Evolution of the IT Department
The traditional caricature of the IT department was of a group of tech geeks ensconced in the basement of a company, never seen by...
