Why personalisation in digital marketing matters
In 2011, Coca Cola launched its Share a Coke campaign in Australia, which was a personalised campaign with the most common Australian names printed...
Creating tomorrow’s ecosystem: Teraco to expand its African offering
“Forrester predicts that more than 50% of global enterprises will rely on at least one public cloud platform to drive digital transformation and delight...
REGENT’s MAHALABox makes sure South Africa’s most vulnerable don’t get lost in the digital...
One of the biggest hurdles facing South Africa’s many job seekers is access to vital online resources, including recruitment sites.
Stats SA reported in August...
Spotify Premium now offering new (Premium) users the first 3 months for free
Spotify Premium is giving users who are new to Premium* more time to fully enjoy its unique features with the first 3 months for...
Digital disruption in the PR and communications landscape
Data and platforms bring new opportunities to expand PR
By Dominique Pienaar, CEO of DUO Marketing + Communications
Digital disruption in the Public Relations and communications...
Technology meets art: Drones take entertainment to new levels
Drone technology has made considerable advances since the last Mediatech Africa in 2017. According to Mediatech trade show director, Simon Robinson, drone technology is...
‘Ostrich’ – Samsung Electronics’ Galaxy Brand Commercial – Wins Thirteen Awards, Including Seven Gold...
Samsung advert continues to receive high praise from award shows like Cannes Lions, The Clio Awards and D&AD Awards, totalling 36 awards
Samsung Electronics announced...
How mobile technology is driving strong retail sales in brick and mortar stores
Retail sector investment into mobile apps and platforms has been accelerated by the global pandemic.
There can be no doubt that the next era of...
To build a better customer experience, start with the architecture
Most brands are looking at the customer experience as the most powerful way they have to set themselves apart in a market where it’s...
Cerebra and Vodacom
One year ago Cerebra officially opened the largest social media command centre in South Africa because the way its client Vodacom needed to communicate...
