Publicis Groupe Africa Expands Commerce Capability to Meet the Demands of a Converging Commerce...
Publicis Groupe Africa has expanded its commerce division, Publicis Commerce, to give brands stronger, more integrated support as shopping habits continue to shift across digital...
MyToyota launches intelligence platform to keep Toyota drivers connected
FCB Joburg has pulled together a 360° campaign to communicate Toyota South Africa’s innovative cloud-based Internet-connected intelligence platform aimed at providing in-mobility WiFi connected...
Gearhouse Making the Impossible Possible at Mediatech Africa 2019
Prominent South African technical and event equipment supplier Gearhouse Group has again taken on the role of official technical sponsor of Mediatech Africa which...
Technology meets art: Drones take entertainment to new levels
Drone technology has made considerable advances since the last Mediatech Africa in 2017. According to Mediatech trade show director, Simon Robinson, drone technology is...
ONE DAY TO GO: Till Mediatech Africa Opens its Doors
The tech deployed by the media and entertainment industry is profoundly progressive with a significant degree of development in motion since the last Mediatech...
Why personalisation in digital marketing matters
In 2011, Coca Cola launched its Share a Coke campaign in Australia, which was a personalised campaign with the most common Australian names printed...
Visual Effects – the impact on advertising and film making
VFX:
An Art Form that Films Rely on for their Existence
Special and visual effects have been part and parcel of movie making since the dawn...
Huawei’s contribution to empowering the telco industry recognised at AfricaCom 2017 awards
Huawei Technologies, a leading global ICT solutions provider received two prestigious awards, “Delivering Excellence in Customer Experience” and “Best Innovation in Broadcast - Broadband...
The Cadbury Martians Meet Augmented Reality in New Campaign
The Cadbury Martians are back and they bring with four new Cadbury slabs, new collectible Martians figurines and an exciting Augmented Reality (AR) APP.
Consumers...
Imajinn – AR
BRINGING YOUR CAMPAIGN TO LIFE – LITERALLY ‘Seeing is believing’– the old adage goes. If you need someone to believe something, the chances are...
