Publicis Groupe Africa Expands Commerce Capability to Meet the Demands of a Converging Commerce...
Publicis Groupe Africa has expanded its commerce division, Publicis Commerce, to give brands stronger, more integrated support as shopping habits continue to shift across digital...
Ads are no longer disrupting – they’re unlocking
Once upon a primetime, advertising had its place: neatly slotted between soapies on TV or nestled between the pages of your favourite magazine. It...
AI is the inspiration for a new frontier in creativity
OPINION
In the past decade, marketing has increasingly become obsessed with efficiency and optimisation as the digital era added new dimensions of performance tracking, conversion...
AI in Advertising Forum: Industry Urged to Understand, Apply, and Act
The Association for Communication and Advertising (ACA) hosted its first-ever AI in Advertising Forum at the WPP Campus in Johannesburg on the 13th March...
ACA to Host AI in Advertising Forum: Exploring Impact, Innovation, and Industry Readiness
Artificial intelligence is no longer a futuristic concept—it’s here, and it’s reshaping the advertising and creative industries at an unprecedented pace. But beyond the...
From legacy to innovation: digital transformation at Mediamark
Investing in radical digital transformation has probably been the best decision Mediamark has made. Over the last four years, we’ve seen astonishing efficiency gains that...
From playtime to progress: The growing intersection of gaming, marketing and social responsibility
Like almost all other mammals, humans learn through play. In the very early stages of childhood, playing with others teaches us vital social skills...
How FSM business leaders should be adapting digital tools to meet shifting customer demands
In an era of instant gratification, customers are desperate to be in the know, 24/7. As a result, field service organisations are feeling a...
DIVE INTO THE METAVERSE AT RAGE
Over the past twenty years rAge has become the place for those in the know to get the latest on all things gaming, tech...
CX is just the tip of the competitive spear
Following the successful introduction of a reinvigorated brand at the recent CEM Africa Summit in Cape Town, Immersion Group’s bold new vision of creating...
