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Samsung advert continues to receive high praise from award shows like Cannes Lions, The Clio Awards and D&AD Awards, totalling 36 awards

Samsung Electronics announced that it received thirteen awards including seven Gold Pencils, three Silver Pencils, three Bronze Pencils across visual effects, animation and cinematography for its ‘Ostrich’ advertisement in the Branded Entertainment category at The One Club Awards.

Produced by The One Club for Creativity, the global awards show is judged by top industry professionals and honours the best creative ideas that are setting new industry standards. Samsung has been recognised in both the ADC Annual Awards, the oldest continuously running industry awards show in the world and The One Show, one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment.

The commercial, which has also won awards at Cannes Lions, the Clio Awards and the D&AD Awards, features an ostrich who learns to fly after donning a Samsung Gear VR headset and launching a virtual flight simulator. The campaign taps into the basic human urge to push beyond what is normal and demonstrates the company’s commitment to providing products and services that allow people to break boundaries and do the incredible.

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“‘Ostrich’ shows the very real, human-centric story of how bold action can defy barriers. This focus on creating human value through our technology is at the core of our global marketing program and it is exciting to see it resonate with audiences as well as our peers,” said Justin Hume, Chief Marketing Officer Samsung SA. “We’re honoured to receive this recognition from one of the world’s leading non-profit organisations celebrating creative excellence”.

To-date “Ostrich” has received the following awards:

The One Show Awards 2018

  • Gold Pencil: Craft – Visual Effects / Single
  • Gold Pencil: Craft – Direction / Single
  • Gold Pencil: Craft – Animation / Single
  • Silver Pencil: Online / Short Form – Single
  • Bronze Pencil: Television / Long Form – Single

One Club ADC Award 2018

  • Gold Pencil: Craft – Cinematography – Single
  • Gold Pencil: Online – Mobile/Online Video – Single
  • Gold Pencil: Craft – Film Animation – Single
  • Gold Pencil: Craft – Film/Special Effects – Single
  • Silver Pencil: Television – Film/Online Video Commercials/Online Commercial – Single
  • Silver Pencil: Craft – Film Direction – Single
  • Bronze Pencil: Craft – Special Effects – Single
  • Bronze Pencil: Craft – Special Effects – Single

D&AD 2018

  • Yellow Pencil: Film Advertising Crafts – Special Effects for Film Advertising
  • Graphite Pencil: Film Advertising – TV Commercials 61-120 seconds
  • Wood Pencil: Film Advertising Craft – Use of Music for Film Advertising

Cannes Lions 2017

  • Golden Lion: Film Craft – Direction
  • Golden Lion: Film Craft – Visual Effects
  • Golden Lion: Film Craft – Animation
  • Silver Lion: Film
  • Silver Lion: Film Craft – Use of Licensed / Adapted Music
  • Bronze Lion: Cyber
  • Bronze Lion: Entertainment

Clio Awards 2017

  • Gold Winner: Film – Short Form
  • Silver Winner: Film Technique – Cinematography
  • Silver Winner: Film Technique – Direction
  • Silver Winner: Film Technique – Visual Effects
  • Bronze Winner: Film Technique – Editing
  • Bronze Winner: Film Technique – Licensed Music

London International Awards (LIA) 2017

  • Gold Statue: Music and Sound – Use of Licensed Music
  • Gold Statue: TV/Cinema/Online Film: Electronic Equipment
  • Gold Statue: Production and Post-Production – Visual Effects
  • Gold Statue: Production and Post-Production – CGI Animation
  • Silver Statue: Production and Post-Production – Direction
  • Bronze Statue: Production and Post-Production – Cinematography
  • Bronze Statue: Music and Sound – Sound Editing

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at https://news.samsung.com/za/