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9 March 2017
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The next generation of consumer classification.

The next generation of consumer classification.

New market segmentation, ‘Mosaic’, offers a common customer language to define and engage consumers with relevancy. Mastering a dynamic brand and customer connection is critical in the digitalised environment where customer experience has replaced customer loyalty as the key focus of organisations. This is according to leading global information services company, Experian South Africa at the launch of its new consumer segmentation system, ‘Mosaic’, which classifies the South African population and enumeration areas into 36 unique types and 9 overarching groups

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Cadbury Marshians

Cadbury dairy milk’s chocolate-loving Martians steal South Africa’s hearts!

A spectacular new discovery has been made on Mars, a planet that has captured the human imagination for thousands of years. The latest discovery, thanks to Cadbury Dairy Milk, is that there’s life on Mars – and the Martians just love chocolate! The brand’s new TV commercial shows adorable Martians experiencing their first taste of Cadbury Dairy Milk, bringing about irrepressible Joy and setting them dancing and sharing.

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10 Reasons why Cyber criminals target smartphones

10 Reasons Why Cybercriminals Target Smartphones.

Smartphones have become a central part of our lives, allowing us to perform all sorts of tasks that make our everyday existence easier and more enjoyable. But, while they aim to heighten convenience, there is a real feeling that smartphones are becoming a bigger target for cybercriminals, says Carey van Vlaanderen, ESET South Africa CEO.

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The value of Agency Scope to Joe Public for 2017 and beyond.

The value of Agency Scope to Joe Public for 2017 and beyond.

Last year, Spanish-based SCOPEN, an independent research company operating in the creative and media space since 1990, partnered with the Independent Agency Search & Selection Company (IAS) to release the first in-depth research edition, AGENCY SCOPE South Africa 2016.

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Digital Marketing is sick. Is the agency to blame?

Digital Marketing is sick. Is the agency to blame?

Forrester’s work from over 11-million brand interactions prove that engagement levels continue to plummet, Coca-Cola has pulled back from digital, Forbes cites that only 32% of brands believe they have an effective digital strategy and it all points to brand campaigns falling short. Someone’s going to take the blame and it might just be the agency.

Quote:

I love those who can smile in trouble, who can gather strength from distress, and grow brave by reflection. ‘Tis the business of little minds to shrink, but they whose heart is firm, and whose conscience approves their conduct, will pursue their principles unto death.
                                                                                 ~ Leonardo da Vinci

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