OrangeBlock activates black
OrangeBlock, the bespoke events business operating within the Nfinity group of companies, has recently been awarded the contract to build awareness and promote the...
Rapid Blue Digital – Augmented Reality for Telkom’s activation
Rapid Blue Digital (RBD), part of television production house Rapid Blue, conceptualised, designed and developed the Telkom Convergence Augmented Reality (AR) Project for Mediacom....
Increase in mall foot traffic drives consumer-brand engagement
While mall occupancy levels and foot traffic have decreased in some malls, other malls have experienced excellent growth over the six months to December....
BAM – ‘BAMTIVATION’
Brand activation seems to have become a buzz word in the marketing industry with many companies and agencies offering ‘brand activation’ in their profiles....
Augmenting Activations through Digital
Peter KohlÖffel of ProActive™ explains that with the trend towards bigger, better and more integrated activations campaigns, digital interaction is evolving to become a...
Brand ConneXion – Community OBs supplement offering
Community focused brand activators The Brand ConneXion have introduced a new offering to accompany its brand activations. Live radio The Brand...
Golf Ads™ launches Tag Heuer’s Connected 45
There’s no doubt that the golfing environment provides unique marketing opportunities for brands. Golf Ads™ provides an audience of 500 000 consumers who are...
ProActive’s Permanent Brand Ambassadors a win for Brands
In an age where social media and advertising clutter creates excessive noise within the marketing sphere, consumers still seek face to face interaction when...
10 TOP SA ENTERTAINMENT ACTS AT JACARANDA DAY 2018
Jacaranda FM brings you the hottest ticket in town with Jacaranda Day 2018, bigger and better than ever, featuring ten of South Africa’s best...
Primedia – UMA and Matchworld interactive dome
Unlimited Mall Active (UMA) and Matchworld, both Primedia subsidiaries, collaborated to conceptualise and execute the Samsung Galaxy Pocket entry-level smartphone interactive promotion. ...
