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A category for activation companies. Brand activation’s etc.

BAM – Taking activations to a new level!

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What is BAM? BAM – BAM events and experience creators. BAM are known to be an out of the box thinking, long lasting effects...

BAM – ‘BAMTIVATION’

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Brand activation seems to have become a buzz word in the marketing industry with many companies and agencies offering ‘brand activation’ in their profiles....
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Increase in mall foot traffic drives consumer-brand engagement

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While mall occupancy levels and foot traffic have decreased in some malls, other malls have experienced excellent growth over the six months to December....
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Contactless drive thru, take away and all new Curbside collection

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KFC: Contactless drive thru, take away and all new Curbside collection – a few more ways to get your favourite fried chicken! Over 900 KFC...
Mediatech DRONES TAKE ENTERTAINMENT TO NEW LEVELS

Technology meets art: Drones take entertainment to new levels

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Drone technology has made considerable advances since the last Mediatech Africa in 2017. According to Mediatech trade show director, Simon Robinson, drone technology is...
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Fourways mall invites shoppers to play@4wm with bus shelter campaign

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Fourways Mall has turned to out of home media to draw shoppers from surrounding areas, tasking Street Network with a visually striking promotional campaign...
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Adrian de sa Garces launches ADSG, repped by Egg in SA

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Director Adrian de sa Garces and producer Lisa Gardner have launched ADSG, a branded creative partnership that will be repped by Egg Films in...
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CODE RED: The Festival, Club and Entertainment Scene is dying!

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On 5 August 2020, the South African technical production and live events industry, under the LightSARed movement, will light various parts of South Africa...
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ProActive launches Route to Market offerings

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Peter KohlÖffel, ProActive™: Head of Sales – Africa, unpacks extended ProActive™ services now available to brands and marketers wanting to engage their audience and...

Primedia – UMA and Matchworld interactive dome

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Unlimited Mall Active (UMA) and Matchworld, both Primedia subsidiaries, collaborated to conceptualise and execute the Samsung Galaxy Pocket entry-level smartphone interactive promotion. ...
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