ProActive launches Route to Market offerings
Peter KohlÖffel, ProActive™: Head of Sales – Africa, unpacks extended ProActive™ services now available to brands and marketers wanting to engage their audience and...
RAPT Creative launches Jameson #TasteInMusic Campaign
Following the success of its Month of Comedy campaign earlier this year, RAPT Creative has successfully launched and implemented another digital activation campaign for...
OrangeBlock activates black
OrangeBlock, the bespoke events business operating within the Nfinity group of companies, has recently been awarded the contract to build awareness and promote the...
The Brand Connection – Simons interview
ACTIVATION SPECIALISATION Beginning by placing radio campaigns only in 2008, the Brand Connexion evolved to a brand activation agency. National Operations Manager Simon Milne...
Halls brings your moments to life to OWN the city streets
Over the last few weeks, Halls has partnered with South Africa’s hottest street artists who have been busy adding vibrant colour and creativity to...
The Cadbury Martians Meet Augmented Reality in New Campaign
The Cadbury Martians are back and they bring with four new Cadbury slabs, new collectible Martians figurines and an exciting Augmented Reality (AR) APP.
Consumers...
ProActive’s Permanent Brand Ambassadors a win for Brands
In an age where social media and advertising clutter creates excessive noise within the marketing sphere, consumers still seek face to face interaction when...
Technology meets art: Drones take entertainment to new levels
Drone technology has made considerable advances since the last Mediatech Africa in 2017. According to Mediatech trade show director, Simon Robinson, drone technology is...
Why Shoppa Shows induce trial and drive sales
Since relaunching its popular Shoppa Show™ platform in 2018, ProActive™ has recommitted itself to driving real-time engagement among consumers, particularly those within the LSM...
FCB Joburg and the Coke PHONETIC CAN introduces South Africa to South Africa
It’s been 25 years since apartheid was dismantled. South Africa now recognises 11 official languages. But the truth is, South Africans still can’t say...
