How micro and nano influencers are shaping ‘discovery’ purchases
Micro and nano influencers are at the heart of the shift from intent-based online research and shopping, to discovering new brands.
Marketing has always been...
AI in Advertising Forum: Industry Urged to Understand, Apply, and Act
The Association for Communication and Advertising (ACA) hosted its first-ever AI in Advertising Forum at the WPP Campus in Johannesburg on the 13th March...
Historic ADC 100th Awards names Best of Discipline winners
INGO Stockholm and Spotify In-House NY
Each Win Two Best of Disciplines
at Historic ADC 100th Annual Awards
All winners to be announced June 9 during Creative...
Building trust with the power of PR
In these cynical times where misinformation and distrust dominate and an advertising weary public seek real authenticity, Samantha Hogg-Brandjes, owner and MD of GinjaNinja...
Dialdirect & FoxP2: “You sent the wrong dude to space, Jeff.”
In 2012, Dialdirect Insurance boldly went where no other insurance company had gone before and featured the legendary William Shatner in its advertising campaign. ...
Kirsten Landman’s Road to Dakar
People and Power Tools That Won't Quit
As consumer confidence is at its lowest level since the end of 2017, and house sales are tracking more than 6...
SA’s ultimate Bring Your Own Computer LAN Returns!
The Return of the Legendary LAN
Mark those calendars and gear up for the ultimate gaming experience as rAge 2024 prepares to pump gamers with...
DAVID Miami Takes Top Agency Spot in The One Show 2020 Global Creative Rankings
Led by the outstanding awards performance of “Moldy Whopper” for Burger King, DAVID Miami landed the top agency position in the world in The...
RAPT Creative showcases South African cities for Ballantine’s global digital campaign
RAPT Creative, a vibrant, energetic, consumer-centric agency with big ambitions (as shown by it establishing a presence in London and Kyiv at the beginning...
2021 Effie Awards South Africa Last Minute Entry Deadline Imminent
The Association for Communication and Advertising (ACA) and Effie Awards South Africa is calling on South African agencies, clients, media partners and start-ups to...
