BrandMapp 2021 demystifies pandemic influence on SA shopping landscape
As with every other aspect of life, the pandemic has changed how and when we shop, as well as where and what we buy. ...
The future of TV is digital: Know the metrics that matter to your brand
South Africa is on the brink of one of the most game-changing moves in media measurement in decades: in September, the Broadcast Research Council...
Standard Bank Unveils ‘Spectacular’ Campaign at O.R. Tambo International
Breaking through the clutter, Standard Bank has embarked on an innovative and striking outdoor campaign with Airport Ads that looks set to leave a...
Winners of first ever Effie Awards South Africa Announced
The most effective marketing communications campaigns of the past year were announced on the 14th October 2021 at the first Effie Awards South Africa...
Global brands question media transparency in Africa
In early 2017, P&G's chief brand officer, Marc Pritchard, delivered what was billed by Marketing Week as 'the most important speech in marketing.' He...
Judges announced for very first Effie Awards South Africa
The Association for Communication and Advertising (ACA) and Effie Awards South Africa are pleased to announce that the jury for the 2021 Effie Awards...
Mysterious vandal targets city
A graffiti vandal has targeted Johannesburg, emblazoning billboards and city landmarks with crazed laughter. The words “HA HA HA” appeared overnight, with reports of...
Consumers Have Voted – SA’s Most Innovative Products of the Year 2024 Announced
Product of the Year South Africa (POYSA) is proud to announce the 2024 Product of the Year winners.
The prestigious Gala event, which recognises South...
Boomtown encourages inclusion of ‘marketing for good’ elements in client campaigns
Boomtown, the agency behind the recent Stellenbosch University identity redesign, is actively encouraging its clients to rewrite their consumer communication strategies to include marketing...
Do Women Shop Differently?
“Thanks to online shopping and retailers taking an omni-channel approach, technology appears to be bringing the era of the ‘Mansumer’ to a close.” The...
