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Phygital: 6 Ways to Adapt or Die

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Innovative phygital business models, where bricks and mortar and digital seamlessly integrate, are popping up across the globe. But the best phygital experiences still...

Cadbury Dairy Milk Inspires A Love Of Reading With New #InOurOwnWords Campaign

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“A love of reading is sparked when children see themselves in stories and relate it to their lives, even more so when it is...
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How strategy, planning and people enabled us to create a world-class media business.

A decade ago, print media faced an existential crisis. Across the spectrum - from the media itself, advertisers, futurists and employees to our shareholders...
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First ACA Future Ballers event a resounding success

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There is a myth about age discrimination in advertising. Some say that while ‘ageism’ exists in all industries, in advertising it appears to be...
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Exploring the Intersection of Technology and Marketing Effectiveness at Upcoming Effie SA Dialogue

The third instalment of the Effie South Africa 2023 dialogue series sees yet another notable panel of senior advertising and marketing leaders exploring the...
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One Profession. One Voice. Association for Communication and Advertising (ACA) announces broader, more inclusive...

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In November 2020 the Association for Communication and Advertising (ACA), the official representative body for the Communications and Advertising profession in South Africa launched...
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Global Out of Home Media ‘goes green’ with solar site in Cameroon

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Global Out of Home Media has launched a number of initiatives in its drive toward reducing its carbon footprint and supporting its environmentally-responsible stance. ...
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What Exactly Is Customer Experience?

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Understanding customer experience and – more importantly – getting it right can make a massive difference to your business. Our CX experts show you...
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Effie Awards 2022 Finalists announced

Effie South Africa is pleased to announce 30 finalists in the 2022 Effie Awards South Africa programme. Finalists were announced and celebrated at the...
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2024 Effie Awards South Africa Judges Announced

The Association for Communication and Advertising (ACA) and Effie South Africa are delighted to announce the Jury for the 2024 Effie Awards. This respected...
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