One Profession. One Voice. Association for Communication and Advertising (ACA) announces broader, more inclusive...
In November 2020 the Association for Communication and Advertising (ACA), the official representative body for the Communications and Advertising profession in South Africa launched...
The good, the bad and the epic fails: seven social media lessons we learned...
Last year was a busy and often chaotic one on the social media streets – starting with the appalling attack on the United States...
The MediaShop shares predictions for 2022
The latest South African economic outlook set for 2022 ranks a few key influencing factors for the year including loadshedding, municipal coalitions, lockdown restrictions and...
SA Marketing Industry Alliance launches Results of the WFA Global Diversity, Equity & Inclusion...
How the South African career ladder differs: findings from the first global marketing diversity, equity, and inclusion (DEI) census reveal exactly where the transformation...
Tis the season to prepare for holiday shopping
We’re already surrounded by festive season décor and most brands have been promoting their Christmas deals for weeks. Traditionally, this was done in stores,...
AVBOB Campaign Optimises National Reach with Outdoor Network
Insurance and funeral service provider AVBOB has undertaken a national, geographically targeted approach to ensure maximum Out of Home (OOH) media exposure in partnership ...
When content and commerce collide
In February 2021, a UK-based frozen dessert brand – Little Moons – experienced a 700% increase in sales – during winter. The reason? TikTok....
Live broadcasting the new live experience
Is ‘live broadcasting’ the new ‘live experience’?
According to Global Review Research, which projects the global video streaming market size will reach $223.98-billion by 2028,...
Lessons from TV
Over the years we have learned a lot from TV, despite our parents often despairing that the hours and hours spent in front of...
Dialdirect & FoxP2: “You sent the wrong dude to space, Jeff.”
In 2012, Dialdirect Insurance boldly went where no other insurance company had gone before and featured the legendary William Shatner in its advertising campaign. ...
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